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Absa Group: Africanacity

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The Africanacity campaign conceived by FCB Joburg is a 360 campaign that comprises a 97-second film directed by Gentlemen’s Greg Rom, radio executions in most of South Africa’s official languages, out-of-home, print, as well as an extensive social media campaign.Featuring a soundtrack that could only come from Africa, the TVC is a collage of vignettes showcasing the innovative ways people in Africa get things done, as well as their ability to embrace technology to keep pace with change.
Credits Other credits

Head Absa Group Marketing – David Wingfield

Manager: Media Strategy & Relations – Carli Cooke

Integrated Executive Business Director – Thithi Nteta

Account Leaders – Maureen Bam, Kgabo Kganyago, Roxanne Singh, Kathryn Smythe, Zahrah Stoltenkamp

Out-of-Home – Vanessa Klevansky, Kerryn Tyser, Ryan Whyte

Offline post production – The upstairs ludus

Offline Editor: Julian Redpath

Online post facility: Fuel Content

Online Editor: Schalk van der Merwe

VFX: Chocolate Tribe

Audio: Freqncy Audio, Dave Harris

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