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Toyota Corolla Hatchback: Scratches


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Toyota’s new 2019 Corolla Hatchback national marketing campaign via Saatchi & Saatchi, titled “Greater Than”, promises a vehicle that enables drivers to live in the moment and experience life to the fullest. The fun-to-drive hatchback evokes style without compromise while boosting Toyota’s newest, most technologically-advanced features in a small car. The campaign highlights the fact that Corolla drivers continually carve out opportunities to come together with friends and loved ones for unique adventures and great times together. Because a life well lived is truly “Greater Than”.
Credits Other credits

Junior Art Director: Audrey Saunders

Junior Copywriter: Samantha Monk

Executive Director, Integrated Production: Lalita Koehler

Director of Content Production: Sara Seibert

Executive Content Producer: Gil DeCuir

Content Producer: Shawna Wilson

Interactive Producer: Oliver Joliffe

Music Supervisor: Kristen Hosack

Executive Print Producer: Rachel Dallas -Noble

Art Producer: Skye Houghton

Project Managers: Jennifer Phillips / Lauren Herrmann

Executive Director, Digital: Nick Ngai

Managing Director: Al Reid

Group Account Director: Andrew Corpman

Account Director: Kimberly Bingham

Account Supervisor: Celia Misra

Account Supervisor: Brett Crockett

Assisant Account Executive: Emily Davidson

Assistant Account Executive: Melissa Pappas

Chief Strategy Officer: Mark Turner

Group Strategy Director: Kathleen Kindle

Strategy Director: Shaunt Halebian

Strategist: Spencer Isaac

Executive Communications Director: John Lisko

Group Media Director: Tom Scott

Media Communications Director: Breanne Carpenter

Director of Public Relations: Romina Bongiovanni

Associate Director of Public Relations: Kimberly Harms

Broadcast Traffic: Nadzyah Guillermo

Director, Business Affairs: Linda Daubson

Business Affairs Manager: Ryan Lizama

Managing Director of Production Company: Jeff Baron

Line Producer: Nadine Brown

Editing Company: Cabin Editorial

Managing Partner: Carr Schilling

Producer: Michele Dorsch

Editors: Sam Ostrove / Isaac Chen

Assistant Editor: Vanessa Yuille

Finish: MPC

Producer: Karena Ajamian

Telecine: MPC

Color Artist: Mark Gethin

Music: "Wanderer" by Emilie Mover

Sound Design: Michael Anastasi at Lime Sound Design

Mix: Joel Waters at Lime Studios

Other: Product Information Supervisor: Tom Chiang

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