Best Friends Animal Society: The Cat Rap

Contrary to popular belief, cats do not have nine lives. In fact, for abandoned felines, defending their one life is a daily struggle—fighting off contagious diseases, parasite infestations, exposure, poisoning and attacks by predators. And of those lucky enough to end up in adoption shelters, nearly 1 million cats and kittens are euthanized each year in the United States. Far more than dogs. So how could we address this public health crisis within the animal kingdom? By creating the COLO Cat Rap, of course.
Agency: Saatchi & Saatchi Wellness