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Top 6: September 26th 2018

Renault: ZOE ASMR

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Top 6: September 26th 2018
Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR, in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, Renault ZOE, the most sold electric car in Europe since its launch. Created by The Loft, Publicis Conseil, the campaign triggers ASMR sensations through the sounds elicited through the ZOE’s features: driving mode, electric plug, leather seating and more. The campaign aims to introduce a new community to ASMR through a short ZOE x ASMR teaser video, as well as engaging the ASMR YouTube community through a 15-minute extended experience. Renault and The Loft collaborated with ‘ASMRtist,’ ASMR Zeitgeist, to create the videos, as well as a series of supporting assets.
Credits Other credits

Strategic Planning : Filippo DELL'OSSO, Kimberly MARIE-LOUISE

Accounts: Jean-Guy SAULOU, Fabrice DERRIEN, Melanie HUGHES, Maria NAFAKH

Junior Project Manager : Mathilde LACOUR

Production Coordinator: Nathalie BOUSQUET

1st Assistant Director : Victoire Gounod

Line Producer: Idir Barrache

Sound engineer: Benoit Mouet

Assistant sound engineer: Emile Caubel

Post Production Firm :Julie Perrono Editing: Antonio Lizzio

Grading: Nicolas Gauthier

Soundtrack Production: Kouz

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