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Levi's: Use Your Vote
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FCB West, in partnership with Levi’s, today announced that it has launched a multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6th. This new movement reminds the world of the power a single vote can hold, and it encourages the public to get informed, get involved, get registered and get out to vote this fall, with the message: “Your vote is the ultimate use of your voice. So use it.” Launching ahead of National Voter Registration Day on September 25th, the campaign kicks off with a national television campaign entitled 'Use Your Vote', created by FCB West. The integrated campaign, consisting of digital and social, features people from around the world unified by one common theme: using their voice, casting their ballots, and participating in their right to stand up and advocate for what they care about – powerfully set to the lyrics of Aretha Franklin’s 'Think'.
Production Assistant: Lauriann Lamoreaux Related
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