Top 6: October 3rd 2018
Interactive
Bankwest: Bank Less Social Campaign Launch
Top 6: October 3rd 2018
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. For Bankwest, the message is clear – until everyone is obsessed with Banks, a little less of them will go a long way.
Agency: The Brand Agency
Agency: The Brand Agency
- Category Finance & insurance
- Client Bankwest
- Agency The Brand Agency, Perth
- Country Australia
- Uploaded 26 September, 2018
- Executive Creative Director
Marcus Tesoriero - Creative Director/ writer
Dean Hunt - Producer
Lauren Billingham - Head of Art
Nathan Teoh - Art Director
David Donald - Copywriter
ED JAMES - Editor
Peter Townsend - Editor
Mason Truong - Project Manager
Jo Gibb - Animation
Tracey Kim
Chantelle Cox, Senior Marketing Manager, Social
Nisha Fay, Senior Brand Manager, Brand & Marketing
