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Top 6: October 3rd 2018

Bankwest: Bank Less Social Campaign Launch

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Top 6: October 3rd 2018
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. For Bankwest, the message is clear – until everyone is obsessed with Banks, a little less of them will go a long way.
Agency: The Brand Agency
Credits Other credits

Chantelle Cox, Senior Marketing Manager, Social

Nisha Fay, Senior Brand Manager, Brand & Marketing

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