Marcus Tesoriero

Marcus’s ethos in today’s landscape is simple: audience attention must be earned, not expected. That’s why he champions the belief that modern agencies shouldn’t just make ads, they should exist to solve their clients’ business problems – in whatever creative form that may be.

Accruing a wealth of experience in building brands at large, integrated agencies such as DDB, Ogilvy and Dentsu Creative – combined with a mix of more specialised shops – his work has won at every major, creative and effectiveness award show around the world, including the likes of D&AD, One Show, Clio, LIA, the Effies, London IPA for Effectiveness, Spikes and the Cannes Lions.

Today, Marcus leads as Chief Creative Officer at one of Australia's fastest growing independent agencies, The General Store.