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AT&T is launching a new advertising effort in support of its DIRECTV entertainment brand. The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DIRECTV. Multiple executions in the campaign focus on the advantages of switching to DIRECTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising debuts this week and will run through the end of the year. Agency: BBDO, New York.
Credits Other credits

DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe

BUSINESS MANAGER: Meg Foley

EVP, MANAGING DIRECTOR: Doug Walker

EVP, MANAGING DIRECTOR: Rachel Nairn

SVP, SENIOR DIRECTOR: David McKenzie

ACCOUNT DIRECTOR: Patrick Jones

ACCOUNT EXECUTIVE: Alex Petosa

VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika

EVP, HEAD OF BRAND STRATEGY: Tim Millar

EVP, HEAD OF INTEGRATED PLANNING: Angela Jones

COMMUNICATIONS PLANNING DIRECTOR: Mac Russell

MEDIA AGENCY: Hearts & Science

PRESIDENT, HEARTS BBDO TEAM, AT&T: Ralph Pardo

HEARTS & SCIENCE, EXECUTIVE DIRECTOR: A.J. Storinge

HEARTS & SCIENCE, EXECUTIVE BUS. DIRECTOR: Tavo Castro

HEARTS & SCIENCE, SENIOR DIRECTOR: Ben Tiernan

HEARTS & SCIENCE, MEDIA DIRECTOR: Andres Torrente

HEARTS & SCIENCE, EXEC. DIRECTOR, INVESTMENT: Jon Kaiser

HEARTS & SCIENCE, SR. DIRECTOR, INVESTMENT: Larry Hunt

HEARTS & SCIENCE, ACCOUNT DIRECTOR, SPORTS: Melissa McDevitt

HEARTS & SCIENCE, DIRECTOR, SPORTS: Robert Rizzo

HEARTS & SCIENCE, EXEC. DIRECTOR, DIGITAL: Mike Venables

HEARTS & SCIENCE, SENIOR DIRECTOR, DIGITAL: Theresa Fromm

HEARTS & SCIENCE, DIRECTOR, DIGITAL: Matt Lamers

HEARTS & SCIENCE, ASSOC. DIRECTOR, DIGITAL: Gabie Carrafiello

LINE PRODUCER: Mala Vasan

PRODUCTION DESIGNER: Bruce McCloskey

PRODUCTION MANAGER: Peter Owen

PRODUCTION COORDINATOR: Ali Strobel

CASTING COMPANY: Elevator Casting

CASTING DIRECTOR: Edward Flores

EDITORIAL COMPANY: Cartel Edit

EDITOR: Andy McGraw

PRODUCER: Lauren Bleiweiss

VISUAL EFFECTS COMPANY: The Mill

PRODUCER: Hillary Thomas

SET SUPERVISOR/LEAD FLAME: Tim Rudgard

COLOR COMPANY: The Mill

COLORIST: Adam Scott

PRODUCER: Liza Kerlin

MUSIC COMPANY: Beacon Street

EXECUTIVE PRODUCER/CREATIVE DIRECTOR: Andrew Feltenstein

PRODUCER: Leslie DiLullo

SOUND DESIGN & MIX: Lime Studios

ENGINEER: Rohan

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