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Interactive
Lazada: Invisible Mall
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Over 70 million items from about 10,000 brands – all fitted inside this ‘new’ mall. The internet just went crazy when rumors circulated that it will be built overnight. But how is that even possible? Will it have underground passageways? Will it be 70 stories tall? Will it be in Metro Manila? Just how? Lazada ended everyone’s wait on August 31 after unveiling what could be the world’s first ever invisible mall – the LazMall. And it did not disappoint. It was without any physical building structure, making it not only invisible but also the biggest and smallest mall to ever exist. So how could you enjoy such a unique mall? Well… just by opening your phone. All you ever wanted could become yours with just one tap on the Lazada app.
Agency: Publicis JimenezBasic, Manila
Managing Director: Tats Cruz Related
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