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Volkswagen Amarok: Too Powerful for TV

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What if you had the ability to create the most powerful ute ad ever seen, but weren't allowed to show it? That's the idea behind Volkswagen's new campaign for the Amarok V6, the most powerful ute in its class, via DDB Sydney. 'Too Powerful for TV', the latest instalment in the Amarok series, tells the story of the most epic ute ad never quite made - complete with a British prima donna director, austere safety officer, and a raft of clever ways to showcase what Aussie car manufacturers have struggled to for years.'
Credits Other credits

Managing Partner: Nick Russo

Senior Business Director: Astrid Noble

Business Manager: Luke Thistleton

Digital Business Manager: Christelle Quillien

Planning Partner: Graham Sweet

Senior Digital Art Director: Berengere Sottas

Senior Designer: Paul Jansen



VOLKSWAGEN COMMERCIAL VEHICLES:

National Marketing Manager: Nick Reid

Product Marketing Manager: James Thompson

Retail and Digital Communications Manager: Nathan Johnson



Assistant Editor: Grace Eyre from The Editors, Sydney

Grade: Ben Eagleton from BE

Online/VFX: Nigel Mortimer, Stefan Coory

Post Production: Blockhead VFX, Sydney

Sound Engineer: Anthony Aston, Rumble Studios

Music: Johnny Green, Rumble Studios

Media agency: PHD Sydney

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