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AMI - Advanced Medical Institute: Opera House

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With all the furore surrounding advertising on the sails of Sydney's iconic Opera House, I saw a meme - and in that meme online, I saw an opportunity. An opportunity to integrate one of Australian radios best known clients into the one of the nations most triggering news stories. A strike while the iron is hot moment, if ever there was one. Relevance is key on air.
Agency: The Studio @ SCA
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