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Bankwest: Bankwest Home Loans 'Bevan'

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Bespoke WPP AUNZ agency, Union, has helped Bankwest launch their new brand platform, Bank Less. It's a response to Australia's increasingly homogenised banking sector and directly addresses how people feel about banks in general. Because no one wants more bank in their life - they just want their bank to be fair, simple and transparent. Not just an advertising campaign, Bank Less is a philosophy that Bankwest is already living through initiatives, products and ways of working.
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Brand Animation House:

Director - Buck

Creative Director - Gareth O'Brien

Executive Producer - Erica Ford

Associate Creative Director - Lucas Brooking

Art Director - Luke Saunders

Producer - Jordan Howes

CG Leads - Michael Lampe, Elijah Akouri

Media: Ikon Communications

Production Company: Hogarth

Executive Producer - Samantha Daley

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