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Top 6: October 31st 2018

Biosecurity 2025: Ko Tātou This Is Us

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Top 6: October 31st 2018
Clemenger BBDO Wellington and Biosecurity 2025, along with Ministry for Primary Industries have launched Ko Tātou This Is Us, the first nationwide campaign designed to help New Zealanders understand and care about biosecurity.

The Ko Tātou This Is Us brand and platform was launched with a brand film. The story is narrated by a kuia who, looking back on her life, understands the importance and fragility of the world she is passing on.

When the elderly speak, we turn and listen. There’s a wisdom and a perspective we all wish we could have earlier. With limited time left, they truly understand what’s important in the world they’re passing on. To bring this perspective to what we have here in Aotearoa, we worked with a real woman to craft a retrospective call to New Zealand, a final word of advice we can all learn from.

The ongoing brand will combine new and existing efforts to protect New Zealand from the increasing challenge of introduced pests and diseases, exacerbated by increased international shipping, travel and a changing climate.
Credits Other credits

Director, Communications: John Walsh

Planning & Implementation Manager: Tim Fraser

Senior Communications Advisor: Clare Fraser

Project Advisor: Dr Huhana Smith

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