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Top 6: October 24th 2018

Beck's: Beck's Soundpils

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Top 6: October 24th 2018
At the end of the year, not only the iconic Beck's label will become even more legendary, but also the beer itself: the Special Edition Beck's Soundpils is brewed using hops that have been exposed to sound from consumers and will taste even more aromatic. Once again, the brand is focusing uncompromisingly on the consumer in this new activation, which was created by Serviceplan Campaign International. Beck's fans recently had the opportunity to design their own label with the "Green Label" campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers always want to discover new things. This is where Beck's comes in and gets even closer to its consumers.
Credits Other credits

Managing Partner: Markus Kremer

Managing Partner: Thomas Heyen

Managing Partner: Florian Klietz

Managing Supervisor: Lars Holling

Senior Account Manager: Sabrina Schwartz

Junior Account Manager: Mariah Kattmann

Design Director: Sebastien Stabenau

Final Art Specialist: Nils-Christian Sperling

Music: Extreme Musik

Head of Production: Patrick Volm-Dettenbach

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