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Jaguar: Electrical Storm
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Actor Eva Green has a rather unusual co-star for Jaguar's new global advertising campaign that launches today across TV, cinema, digital, print and social media. The Casino Royale and Penny Dreadful actor stars with a CGI jaguar and the all-electric Jaguar I-PACE performance SUV in the launch film for the new campaign. It shows Eva walking with a life-size, computer generated jaguar before driving her I-PACE in a dramatic electrical storm, delivering the line: "It's just electricity nothing to be afraid of". The I-PACE is Jaguar’s first all-electric car, now on sale around the globe and lauded by many industry experts as the world's first Tesla beater. This innovative new battery-powered SUV is capable of sprinting from 0-60mph in just 4.5 seconds and can travel 292 miles on one charge. The campaign also showcases Jaguar’s award-winning PACE family of SUVs. Further films will feature the E-PACE compact SUV and the F-PACE performance SUV (2017 World Car of the Year) in a spot featuring Thure Lindhardt, star of TV drama The Bridge.
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