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Bose: Aaron Rodgers Focus. On.
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The campaign includes global work as well as creative developed specifically for Bose's partnership with the NFL in the US. The campaign is based on the idea that Bose QC35 II noise cancelling headphones allow people to eliminate noisy distractions around them, and help them focus on what’s important to them—whether that be music, their work or anything else they love. The themeline of the campaign is "Focus. On." In the U.S., Bose is bringing this theme to life on behalf of its NFL sponsorship in a commercial, titled ‘Focus. On. Aaron Rodgers,’ which features veteran Green Bay Packers quarterback Aaron Rodgers during his pre-game warm up. In this situation, Bose headphones allow him to eliminate the noise of competing fans so he can prepare for the game and focus on the positive
Account Team: Hope St. Clair, Gina Peyko, Katie Reynolds Related
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