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Currys PC World: The Magic of Christmas Upgraded


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Currys PC World unveils its latest Christmas campaign today, debuting on ITV during Emmerdale at 7pm. The new ATL creative highlights how amazing technology can be used to help customers unlock the magic of Christmas thanks to the UK’s leading electrical retailer. Various scenarios of festive traditions dating back to the Victorian era are used to demonstrate the potential of modern-day technology to upgrade Christmas, positioning Currys PC World as the destination to purchase the latest tech, with its extensive range of products at competitive prices. Agency: AMV BBDO, London
Credits Other credits

Account Team: Chris Taggart, Alex Bird, Chris Ferguson, Charlotte Oram, Hunter Evans

PR Agency: M&C Saatchi Public Relations

Media Agency: Blue 449

Media Planners: Lindsay Turner, Emma Putnam, Tom Coles

Post Production Company: The Mill

Sound Company: 750mph

Social Media Agency: 1000 Heads

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