Apper Consultoria: At the first moment some ideas can look stupid

The "IDEIAS GENIAIS" campaign aims to show that ideas to be validated,
need a more detailed, professional look to get out of the role.
Especially those that run away from the ordinary and can be revolutionary.
But who is responsible for saying that these ideas are good or not?
Regardless of intuition, this responsibility for this may be with a large consulting firm, such as Apper.
It is a way of showing the importance of a specialized consultancy for Apper's future clients,
as well as alerting its employees that all proposals that reach their domains need to be
carefully analyzed and respected in their entirety in order to achieve effective results .
We can always go further.
We used in the prints, two cases of great entrepreneurs who had ideas/investments that at first might seem bad:
Elon Musk's electric cars and the Steve Jobs Iphone.