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Tim Hortons: The Away Game

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In October, Tim Hortons and their agency Zulu Alpha Kilo shared the story of the Ice Lions, Kenya’s only hockey team. Tim Hortons flew 12 members of the senior Ice Lions team to Canada, they had never had the opportunity to play against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, the team was joined by some surprise teammates -– National Hockey League stars Sidney Crosby and Nathan MacKinnon. The video quickly went viral in Canada, the U.S. and around the world in countries including the UK, Spain, Germany, Kenya and Russia. Canadians wanted to know more about the team and how they could help support hockey in Kenya. In response to the overwhelming interest, Tim Hortons partnered with Sportsnet to air a special 20-minute documentary on November 7th following the Pittsburgh Penguins vs. Washington Capitals game.
Credits Other credits

Group Account Director: Hilary Roberts

Account Director: Mike Johnson

Account Supervisor: Kayla MacDonald, Charlotte Coulson

Community Manager: Rebecca White

Group Strategy Director: Tim Hopkins

Brand Innovation Director: Sean Bell

Client: Ricardo Azevedo, Jorge Zaidan, Axel Schwan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Clem, Julie Granger, Mackenzie Biddie

First AD: Scott Weatherall

Editor: Jay Baker

Assistant Editor: Jessie Posthumus

Additional Editing by: Robbie Haring

Story Editor: Barbara Shearer

Segment Producer for Artifact Nonfiction: Courtney Dickson

Kenya Producer: Anita Kasera

Second Camera: Scott Burton, Chris Goll

Sound: Alex Chege, Nick Davey

Producer: Revital Grunberg

Production Manager: Jennifer Gillespie

Production Manager: Kevin Corvetti

Online Editing: Alter Ego

Colourist: Eric Whipp, Wade Odlum

Assistant Colourist: Erik Bayley

Compositor / Online / Senior VFX Artist: David Whiteson, Eric Perrella

Post Producers: Jane Garrah, Julie Neff, Hilda Pereira

Audio Post Production: Eggplant Music & Sound

Audio Director: Adam Damelin

Music Composers: Adam Damelin, Iain Gardner, Jeff Elliott

Producer: Nicola Treadgold

Engineer: Nathan Handy, Dan Horton

Marketing Consultant: Rob Forbes (Forbes Sports Marketing)

Media Agency: UM

Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik

PR Agency: North Strategic / Citizen Relations

PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan

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