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Cadbury: Secret Santas Roam
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Cadbury has unveiled a magical new Christmas campaign via VCCP, London, to celebrate the thoughtful and generous ritual of Secret Santa gifting. The new festive TV advert urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive season. We see a husband sneaking out late at night to surprise his wife who works a night shift, as well as a boy nearly get caught by his father as he sneaks the Cadbury Retro selection box in his dad’s garage... all in the name of Secret Santa gift giving and giving ‘just because’.
Planner: Alana King |
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