TV ad: Microsoft: Reindeer Games

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Set to a unique adaptation of the holiday classic “Rudolph the Red Nosed Reindeer”, Microsoft presents: Reindeer Games. The inspirational story features nine (and a half)-year-old Owen rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar-and a little help from the Xbox Adaptive Controller. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming. We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us. Because, when everybody plays, we all win.

Category Other
Client Microsoft
Agency m:united//McCann
Production Hungry Man
Country United States of America
Uploaded 20 November, 2018

Credits

Director
Bryan Buckley
Chief Creative Officer
Sean Bryan
Executive Creative Director
Shayne Millington
Executive Creative Director
David Banta
Senior Art Director
Julie Koong
Senior Copywriter
David Cappolino
Group Creative Director
Sherrod Melvin
Producer
Dan Duffy
Producer
Matt Lefebvre
Assoc Creative Director
Martha West
Assoc Creative Director
Will Montgomery
Producer
Rebecca Magner
Executive Producer
Kevin Byrne
Executive Producer
Mino Jarjoura

Other credits

Kevin Nelson – Global Business Lead

Tina Galley – EVP, Executive Account Director

Rosemary Calderone – SVP, Group Account Director

Pat Six – Account Director

Alex Cho – Account Supervisor

Kyle Ross – Account Supervisor

Carolyn Johnson – SVP, Head of Integrated Production

Stella Warkman – SVP, Director of Project Management

Jessica Jacobson, Project Manager

Danielle Korn – Executive Vice President

Eric Johnson – SVP, Executive Music Producer

Sam Belkin – Music Business Manager

Dan Gross – Music Producer

Joanna Schwab – EVP, Global Strategy Director

Eldad Heilweil – SVP, Group Strategy Director

Kevin Byrne - Managing Partner

Dan Duffy - Director of Sales

EDITORIAL – Rock Paper Scissors

Damion Clayton – Editor

Michael Shugarman – Assistant

Eve Kornblum – Executive Producer

Jenny Greenfield – Producer

Post/VFX: The Mill

Anastasia von Rahl – Executive Producer

Michael Theurer – Senior VFX Producer

Ariana Govan – Production Coordinator

Tara DeMarco & Jason Monroe – Shoot Supervisors

Phil Crowe – Chief Creative Officer

Daniel Thuresson – 2D Lead Artist

Evan Langley, Greg VanZyl, Roxy Zuckerman, Tim Crabtree, & Stephen Paragone – 2D Artists

Chris Storniolo, Phil Mayer, Michael Lori, Danny Garcia, Abhishek Kumar, Ayush Bajoria, Fazal Khan, Ganesh Lamkhade, Giri Prasath S, Karthik Viswanathan, Raj Kumar M, Rajan Ramakrishna, Rijo R, Sathyaraj A, Spandana Battula, Sunil MM, & Tarun Kemtur – 3D Artists

Gillian George, Andy Wheater, Itai Muller – Matte Painting

Adam Scott – Colorist

Linda Jackson – Executive Producer, Color

Liza Kerlin & Diane Valera – Color Producers

Jessica Amburgey – Production Coordinator, Color

Gemma Parr, Logan Highlen, & Zack Wilpon – Color Assist

Music: JSM

Joel Simon – CCO/Co-Composer

Nathaniel Morgan – Co-Composer

Seamus Kilmartin – Co-Composer

Jeff Fiorello – Executive Producer

Norm Felker & Andrew Manning – Producers

Audio/Post: Sonic Union

Michael Marinelli – Sound Designer/Mix Engineer

Patrick Sullivan – Producer

Microsoft: Reindeer Games - Behind The Scenes

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Microsoft: Reindeer Games - Behind The Scenes

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