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Dunkin': Dunkin' Espresso-Wear

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BBDO New York has released this campaign for Dunkin’s new line of expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato. The fully integrated campaign, which is called “Sipping is Believing,” includes TV, radio, social and display. Three videos highlight the surprise and excitement you feel when you discover something great. The two TV spots, “Young Looking” and “Subtitles,” capture people in surprising situations, such as learning that a precocious, young-looking boss named Gary is actually 48; and seeing hospital workers who are unable to carry on a conversation because they can’t stop drinking Dunkin’s new lattes long enough to speak. An extended online film promotes a faux line of “Espresso-Wear” that demonstrates people’s passion for Dunkin’s new espresso drinks. There are Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
Credits Other credits

Director of Integrated Production: David Rolfe

VP, Group Head Executive Producer: Dan Blaney

EVP, Senior Director: Jim Santora

VP, Account Director: Tyler Harris

Account Manager: Alexandra Castellanos

Planning Director: Liz Lee

Edit House: Mackenzie Cutler

Executive Producer: Gina Pagano

Editor: Pamela Petruski (Young Looking)

Editor: Gavin Cutler (Subtitles)

Editor: Ryan Steele (Espresso-Wear)

Espresso-Wear Music: Bang Music

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