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RAC: Cyclist

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When you're driving, Looking up from your phone allows you to see more of what's in front of you. A strikingly simple outdoor campaign that demonstrates this fact clearly.
Credits Other credits

Liz Lockett - Marketing Manager, RAC Advocacy & Members Team

Maree Setzinger - Senior Marketing Consultant, RAC Advocacy & Members Team

Jon McKenzie - Marketing Coordinator, RAC Advocay & Members Team

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