Tesco: Junior Nappies

Dark Energy director David Stoddart has directed a powerful new film for Tesco, through Black Sheep Studios and BBH, London. The film focuses on mum, Laura Rutherford, whose son’s combination of autism and epilepsy has meant that he was unable to be toilet trained. After he grew out of the largest size of supermarket nappies and balking at the thought of a lifetime of the expensive online alternatives, Laura petitioned supermarket chains to stock larger sized nappies for families in her position. Supermarket giant, Tesco responded by working with Laura to make larger sized nappies, which she comments, “will be a game changer for many parents.” Laura’s dream came true and now ‘Junior Nappies’ are stocked on Tesco’s shelves.