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Nando's: You People

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'You people' is a phrase often used by South Africans when describing people who are different to them. It's a phrase that goes hand in hand with our unconscious bias. It's used in jest, as a slight and even in outright confrontation – the fact of the matter is that all South Africans have used the phrase at one time or another. We've all been guilty, some more than others, of you peopling our people. Here's the thing, the over-simplified ideas and assumptions we make are what divide us – and ironically, it's what makes you people all the same, Nonke!
Agency: M&C Saatchi Abel
Credits Other credits

Chief Creative Officer & Creative Partner: Neo Mashigo

Executive Creative Director: Neo Mashigo

GM: Brand & Strategy IMEA: Su-lise Tessendorf

Chief Marketing officer: Doug Place (Africa, Middle East, South Asia)

Advertising & Media Manager SA: Jake Johnstone

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