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Web Film

Mercedes-Benz GLE: In the Long Run

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'In the Long Run' is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist. At a time when we expect instant satisfaction, 'In the Long Run' explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream. The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots. Agency: antoni garage
Credits Other credits

Managing Director Creative: Matthias Schmidt

Script Development: Niclas Larsson, Matti Lietsch, Mathias Wilke, 
Patrick Klebba, Christian Kies, Veit Moeller

Campaign Concept: Sebastian Lyman

Music Written by: Michael Kiwanuka, Dean Josiah Cover, 
Brian Burton

Music Producer: Inflo, Danger Mouse


Head of Gobal Marketing Communications: Bettina Fetzer

Director Global Marketing Communications: Natanael Sijanta

Head of Global Campaigns and Product Content: Damir Maric

Campaign Development/Creation: Kai Köpf, Stefan Brommer

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