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Web Film

PlayerUnknown's Battlegrounds: Pan-demonium

PUBG Corporation(PUBG Corp.) has collaborated with Battery, the fast-growing independent creative advertising agency based in Hollywood, and RSA Films to create an ambitious global campaign for the launch of the Sony Playstation®4 version of the popular digital game PlayerUnknown’s Battlegrounds. The centerpiece of the campaign is Pan-demonium, a long-form social film produced by RSA Films and directed by Jordan Vogt-Roberts, whose work includes the feature film Kong: Skull Islandand a variety of high-profile commercial campaigns.

Pan-demonium is an action-packed, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with an ensemble of actors including Jason Mitchell of Straight Outta Comptonand Nick Robinson of Jurassic World. The film features the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool).The campaign includes :60, :30 and :15 versions of the film, which will air on television around the world.


“Beginning with our game, the goal has always been to work towards becoming an all-encompassing entertainment franchise,” said Richard Kwon, CMO, PUBG Corp. “Having Jordan bring us a step closer to that has been a delight to see.”

"Bringing this iconic game to life was such an amazing opportunity for us,” said Scott Brown Partner/VP Creative Director at Battery. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true."

“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush, and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”

PUBG Corp will unveil the Sony PlayStation®4 Computer entertainment system version of PlayerUnknown’s Battlegrounds on December 6. PUBG is Rated T. The campaign’s long form social video will be distributed on https://www.pubg.comas well as the brand’s YouTube channel, Facebook page and Instagram feed. It will also appear on multiple paid online sites.
Credits Other credits

Client: PUBG

CH Kim - CEO

Woonghee Cho - COO

Richard Kwon - CMO

Ashley Nam - Head of Console Division

Luke Park - Head of NA Business

Scott DeFreitas - Head of Console Publishing

Michael Medrano - Marketing Manager

David Chung - Brand Manager

Soonree Kwon - Brand Manager



Ad Agency: Battery

Anson Sowby - CEO/Co-Founder

Philip Khosid - CCO/Co-Founder

Mike Parseghian - Partner/Head of Brand

Scott Brown - Partner/VP-Creative Director

Michael Bryce - Creative Director

Stanton Hill - Executive Producer

Mackenzie Busch - Producer

Zach Hill - Brand Supervisor



Production Company: RSA Films

Jordan Vogt-Roberts - Director

David Mitchell - Managing Director

Phillip Detchmendy - Executive Producer

Julien Lemaitre - Producer

Chung-Hoon Chung - DP

Robert Alonzo - Stunt Coordinator

Chelsea Oliver - Production Designer

Cris Araujo - Key Costumer

Additional Photography

Mark Berger - Producer

Ross Riege - DP



Sound Designer: Skywalker Sound

Shannon Mills - Sound Designer



Editorial: Stitch

Jason Lewis - Editor



Visual Effects: JAMM

Mike Wigart - Shoot Supervisor

Patrick Munoz - Lead Flame Artist

Jake Montgomery - Flame Artist

Brian Hajek - Flame Artist

Mark Holden - Flame Artist

Miles Essmiller - Flame Artist

Marcus Wood - Flame Artist

Marcelo Pasqualino - Nuke Artist

Zak Dimaria - Lead FX Artist

Zheng Zu - FX Artist

Justine Pregler - Producer

Asher Edwards - Executive Producer

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