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Top 6: December 19th 2018

DrinkWise: The Internet Remembers - Anna

Top 6: December 19th 2018
The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life.

The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience.

Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe.

The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever.
Credits Other credits

CGI Specialists: Chris Pratt, Steve Erickson, Cadre Productions

Interactive Executive Producer: Ella Huang

Technical Director: Sylvain Simao

Tester: Sonali Bhattacharya

Cinematographer: Joel Morgan

Post Production Company: Finish Productions

Activation: Jake Ford, Jamie McLelland, Bianca Contrabona, Emma Williams

Social Strategist: Daniel Klug

PR: Nick Zonnios

PR: Enthral, AMPR

Media: MediaCom

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