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National Aids Trust: Rock the Ribbon


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The National Aids Trust's (NAT) have released a stunning video featuring dance genius Sherrie Silver (responsible for one of the most iconic videos of 2018, Childish Gambino’s smash viral hit ‘This Is America') and supported by narration from Stephen Fry.

The video aims to highlight their new message to "Rock The Ribbon" this World AIDS Day (1 December) and showcases Sherrie busting some amazing moves while using a red ribbon - the planet’s symbol for HIV awareness.

The film will be accompanied by an OOH campaign as well as a brilliant dance extravaganza activation at Westfields shopping centre, where people can can copy Sherrie's moves on a dance mat and have an animated ribbon copy them an a giant outdoor screen.
Credits Other credits

Director of Photography - Jordan Buck



Talent - Senior Account Director: Claire Byrne, ITB Worldwide



With special thanks to - The MAC AIDS Fund, Sony/ATV Music publishing

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