Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Oreo Cookies: Oreo People

Embed Video
OREO PEOPLE is a global campaign created by The Martin Agency, built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.
Credits Other credits

Account Supervisor: Liz Valentine

Account Supervisor: Faith Vernick

Project Manager: Tatiana Mazzarriol

Junior Content Producer: Arielle Blais

Business Affairs Supervisor: Alice Isner

Senior Financial Affairs Manager: Kelly Clow

Production & Animation

Production Company & Animation:

Co-Production between 1stAvenue Machine and Tronco

Live Action/1stAvenue Machine in NYC & Animation via Tronco in Buenos Aires

Executive Producer: Lisanne McDonald (1stAve) & Rocio Furmento (Tronco)

Directors: Morgan Harary (Live Action) and Henry + Sebastian (Animation)

Director of Photography: Manuel Bullrich

Line Producer: Nancy Marks (1stAve) and Pablo Anzoategui (Tronco)

Additional Animation: Hue & Cry


Editorial Company: Tronco (Buenos Aires, Argentina)

Editor: Andres Boero

Editorial Producer: Mechi Serrano

Editorial Company: Running With Scissors (Richmond, VA)

Editor: Danny Reidy

Assistant Editor: Jay Purrington

Editorial Producer: DeeDee Ray


VFX, Finishing, and Color: RWS

Colorist: John Bohoskey

Finishing Producer: DeeDee Ray at RWS

Remote Color Facility: The Mill


Custom Score: English Major Music

Arrangment: Bad Ant

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news