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Top 6: December 19th 2018

The Reach Foundation: Pressures 1

Top 6: December 19th 2018
To generate awareness around the struggles teenagers' confront on a daily basis, The Reach Foundation has unveiled 'Pressures' a print and outdoor campaign, developed by The Monkeys Melbourne, part of Accenture, that shines a light on the pressure and isolation many youth feel in their everyday environments.

The campaign focuses in on those everyday situations where teens are pressured to conform, whether in the schoolyard or active on social media in their bedrooms at home. 

This campaign urges the Australian public to go online to The Reach Foundation's website to learn more about the non-for-profit's vision to create generations of passionate young people who are ready to shape the world.
Credits Other credits

National Manager, Brand & Campaigns: Eleanor Bignell

Stylist: Bec Cole

Hair & Makeup: Virginya Sutton

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