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Top 6: January 23rd 2019
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SingleCut Remember: SingleCut Remember Poster
Top 6: January 23rd 2019
To distinguish SingleCut Beersmiths in the crowded craft brewery space, we tapped into the brand’s musical heritage and launched ‘Remember’ – a campaign that championed the lofty ideals of a rock legend. To promote it, we developed the Remember IIPA beer, packaging, coasters, apparel and posters that were created by hand-staining custom paper with the Remember IIPA beer. In the end, Remember became SingleCut’s best reviewed beer ever.
Agency: Zulu Alpha Kilo
Strategist: Spencer MacEachern Also best this week |
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