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Top 6: January 23rd 2019
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Seiko Australia: Novak Djokovic VR ExperienceTop 6: January 23rd 2019
Watch brand Seiko and media agency Initiative developed a virtual-reality activation in the lead up to the Australian Tennis Open featuring world tennis No. 1 men’s player Novak Djokovic. Seiko and Initiative built the virtual-reality experience to allow people a chance to return serve from Djokovic, who is also a global brand ambassador for Seiko. The person to return the most number of serves to a pre-set target was rewarded with a unique Novak Djokovic special edition watch and a $1,000 cash prize.
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