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TV

TD Bank: Extra Time

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TD Bank teamed up with TBWAChiatDay, New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve.
Credits Other credits

“Dancer”

Christopher Santaiti - Senior Copywriter

Marjorie Vardo - Senior Art Director

“Password”

Laura Vancil - Copywriter

Line Johnsen - Assoc. Creative Director

“Extra Time”

Mike Schneberg - Senior Copywriter

Line Johnsen - Assoc. Creative Director

OOH

Jexy Holman - Creative Director

Nuno Teixeira - Creative Director

Patrick McCarthy - Senior Copywriter

Jilly Ko - Associate Copywriter

Digital & Social

Mike Schneberg - Senior Copywriter

Laura Vancil - Copywriter

Mert Avadya - Designer

John Doris - Head of Production

Sarah Healy - Assoc. Producer

Stephanie Ambroise - Senior Business Manager

Torin Goodrich - Traffic Manager

Account:

Nancy Reyes - President

Carrie Lipper - Group Account Director

Rosalie Jones - Account Director

Lily Siff - Account Manager

Lauren Smiley - Senior Project Manager

Strategy:

Matt Kuzelka - Group Planning Director

Jonathan Deves- Group Planning Director

Mike Obermeyer - Senior Planner

Ali Chastain -Senior Planner

Bodi Karson - Content Manager

Sofiana Kohen - Social Marketing Manager

MackCut - Edit

Ryan Steele - Editor

Devon Flint - Asst. Editor

CO3 - Color

Tim Massick - Colorist

Plush - Audio Mix

Rob Fielak - Audio Engineer

Michael Levesque - Audio Engineer

Sarofsky - Motion Graphics

Method - Finishing

Silent Partners - Music licensing

“Rhythm is a Dancer” by SNAP! - Music Track

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