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Top 6: January 23rd 2019

Mitsubishi Motors: Sanctuary for Overworked Humans

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Top 6: January 23rd 2019
Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new campaign to promote its ASX model. The film is shot in a mockumentary-style and directed by an experienced mockumentary director Sami Abusamra. The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an overworked human sanctuary filled with accountants, chefs and supermarket cashiers. The tongue-in-cheek spot focuses on the rehabilitation of one accountant, ‘Colin’, as the final scene shows the Mitsubishi ASX reuniting him with his family, perfectly parodying the inspirational tone of animals being released back into the wild.
Credits Other credits

Account Director: Sophie Young

Managing Director: Mike Leeson

Production Assistants: Jade Mullem

Production Manager: Louise Jackson

Editor: Hettie @Gorilla Editors

Post Production Company: Stone Dogs

Producer: Joe West

Online: Brian Carbin

VFX: Brian Carbin

Grade: Kenny Gibb

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