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Top 6: January 23rd 2019
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Mitsubishi Motors: Sanctuary for Overworked HumansTop 6: January 23rd 2019
Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new campaign to promote its ASX model. The film is shot in a mockumentary-style and directed by an experienced mockumentary director Sami Abusamra. The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an overworked human sanctuary filled with accountants, chefs and supermarket cashiers. The tongue-in-cheek spot focuses on the rehabilitation of one accountant, ‘Colin’, as the final scene shows the Mitsubishi ASX reuniting him with his family, perfectly parodying the inspirational tone of animals being released back into the wild.
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