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SISTER2sister / Nivea: Green Eyes

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NIVEA’s agency partners have united to create a new brand campaign for NIVEA’s key charity, SISTER2sister, which helps at-risk teenage girls, termed ‘Little Sisters’, by pairing them with Big Sisters in a mentoring program across 12 months. NIVEA has been a major sponsor and active partner and supporter of SISTER2sister for over 10 years. In order to further drive awareness of the valuable work of SISTER2sister a fully integrated campaign has been created and launched. This campaign has been developed on a pro bono basis with the collective co-operation of NIVEA’s agency partners including Richards Rose, OMD, FORWARD Agency & VMLY&R. Launching on 20th January, the campaign will feature TV, Digital video, OOH, Digital display, Magazine print and editorial, Facebook, a new website and a range of PR to bring it to life. Richards Rose led the strategy and development of the brand platform ‘Help a little sister fly’, bringing it to life through short stories from the actual Big Sisters where they openly talk about the small transformations of their Little Sisters.
Credits Other credits

Sound Studio & Music Production: Nylon Studios

Stills Photography: Tobias Rowles

Media Agency: OMD


Website: VMLY&R

Marketing Consultancy: Carolyn Butler-Madden

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