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Top 6: January 30th 2019
Direct Marketing

Voice Of The Children: Bystander

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Top 6: January 30th 2019
There are thousands of bullying videos online because people love sharing them on Facebook to create awareness. But this increase in awareness hasn't led to a decrease in bullying, proving that the only way to end bullying is to help. So, since people love sharing bullying videos on social media, Leo Burnett Malaysia turned social media into a medium to host anti-bullying messages, where the often helpless victims taught viewers how to actually help. Because likes and shares alone don't end bullying. Learning how to help does.

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