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letgo: Checking In

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letgo, the biggest and fastest growing app to buy and sell locally, preaches “less stuff, more living” in its new “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim and Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships... with all their extra stuff. The comedy duo directed letgo’s three new ads, which started airing across the U.S. this month and can be found online. letgo’s research reveals that consumers get significant emotional benefits from selling their extra belongings that go beyond simply enjoying the profits. About two-thirds of those surveyed said purging what they no longer need gives them a sense of freedom. Respondents also said it made them feel more optimistic and confident.
Credits Other credits

Clients: Lucia Varela VP of Brand and Communication | Federico Rucks: VP of Media | Fernando Barretto: Brand Director | Alexandra Franco: Research and Insights Director | Dylan Stopper: Senior Media Planning Manager

Designer: Adi Schlank

Group Account Director: Julia Albu

Account Management: Chelsea Elliott

Director of Business Affairs: Jocelyn Howard

Senior Project Manager: Ashlee Cain, Laura Rothman

Account Director: Jordan Cappadocia

Communications Strategy Director: Elizabeth Hartley

Senior Business Affairs Manager: Shaunda Slade

Communications Strategist: Emily Langham

Head of Communications Strategy: Dean Challis

Head of Strategy: Harry Román-Torres, George Bennett (Digital)

Legal Counsel: Sarah Fox

Chief Creation Officer: Sally-Ann Dale

Director of Production: Jesse Brihn

Strategy Director: Ryan McDaid

Head of Production: Rika Osenberg

Edit Company: Exile

Editor: Kyle Brown

Edit Assistant: Mitch Goldberg

Producer: Evyn Bryce

Executive Producer: Sasha Hirschfeld

Post Production Company: Company3

Flame Artists: Dino Tsaousis

Colourist: Tim Masick

Producer: Kevin Breheny

Flame Assist: Adam Greenberg

Music Company: APM, Extreme Music

Sound Company: Heard City

Producer: Andi Lewis

Audio Mix: Elizabeth McClanahan

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