TV ad: Film Festival: Jaws

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Description
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Campaign promoting the upcoming Canadian Filmmakers Festival. Puts a Canuck spin on familiar images of Hollywood movies.

Creative Commentary
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The festival’s target doesn’t buy into the hype of typical Hollywood movies, so we took some classic films and considered how they’d play out successfully – or unsuccessfully – in Canada. We ended up with a great campaign that celebrates Canadian truisms and some classic Canadian deadpan delivery in the commercials.