Nomis: Right Boot Store

Johannes Leonardo is launching Nomis Sports AG via the Right Boot Store, currently debuting in Berlin.
The store asks customers to stop buying into the hype surrounding the sports industry, and instead ‘Ask your feet’. And it does so across the road from the Adidas Originals store in the Berlin-Mitte district.
The Right Boot Store is based on the fact that the human body is the perfect mechanism to compare the quality of one boot against another. Customers can simply walk into the store, choose a Right Boot that fits, take it home at absolutely no cost and test it by wearing their current boot on their left foot.
If customers prefer the Nomis Right Boot after 2 weeks, Nomis will send them the matching left boot at the price of a regular pair.