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Mihai Gongu

Creative Director at Jung von Matt/Spree

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My name is Mihai Gongu and I'm currently European Creative Director at Jung von Matt/Spree in Berlin on BMW, MINI Europe, and Thomas Cook Airlines, among others.

Prior to this, I was the ECD of GMP/Jung von Matt, a feisty independent from Bucharest Romania, twice awarded under my creative leadership Independent Agency of New Europe by Golden Drum, the main creative festival in CEE. GMP is also the highest-ranking Romanian independent agency in the Global Effie Effectiveness Index and the Gunn Report.

I have also created work and coordinated teams in big network offices like BBDO Bucharest and BBDO Berlin. I have led the creative output of BBDO Bucharest and help them win their first Agency of the Year title at the local ADC Awards and Effie Awards, respectively.

I love creating content at the speed of culture. I gave a cheeky answer to the British Government with a campaign developed overnight that went on to win the Eurobest Grand Prix in PR. Later on, I fought post-Brexit xenophobia with empathy. I have transformed cans into billboards to make the Instagram generation fall in love with world’s greatest brand again. I have made UEFA change their mind and I have used tech to turn a historical landmark into a historic statement and won a recent Yellow Pencil in the process.

Here’s a link to my portfolio and bio:

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