Aldo Ferretto

These days, you can find me living in beautiful Sydney as one of the Lead Creative Directors of The Hallway, one of Australia’s leading independent agencies.

Thorugh my career I have been lucky enough to create effective, award-winning work for clients like Volkswagen, Audi, GWM Australia, Suncorp, Tourism Fiji, Burger King, Jack Daniel’s, and Adidas at leading creative agencies including LOLA MullenLowe, DDB Spain, Publicis Australia, Leo Burnett Buenos Aires, and Lowe & Partners Chile, where I started my career. My work has been recognized at all major international award shows, including D&AD, Cannes Lions, One Show, El Ojo de Iberoamérica, El Sol, LIA, FIAP, New York Festivals, Clios, Eurobest, Andys, Spikes, Art Directors Club, MADC, and BADC.

I joined The Hallway in 2019 as a senior creative and became creative director within the first year. It's here where I really had a go at the business of creativity. I was invited to join the leadership team in 2020 (does this make you ECD?, giggle), and from the very beginning, I helped shape the creative culture of the agency, which translated into becoming the second-best medium creative agency in Australia in 2024. The story of the agency is still being written and to this day, this is my proudest achievement.

Since 2021, I've been the lead creative director for GWM Australia, helping the brand break into the top 10 automotive brands in Australia with record-breaking sales and the strongest brand awareness in its history. We redeveloped the brand from scratch and delved into its heart to change its purpose to "Be the car brand that pushes the boundaries of what a car can do." This was our North Star, and in two years made Aussies more familiar with Haval, Tank, Ora, and GWM Utes than ever before.

When I’m not too busy creating advertising work, you’ll most likely find me playing video games with my friends or fulfilling the duties required of my real full-time job: Chief Dad Officer.