Lucia Orlandi

Lucia Orlandi is an Executive Creative Director at TBWAMedia Arts Lab, leading global campaigns for iPhone, Mac and iPad. Originally from Ireland, her career has taken her to Dublin, Toronto, NYC, San Francisco, back to NYC, and now LA.

A true hybrid, the work she is most passionate about is rooted in a behavior, strong in strategic insight and adaptive in form. Be that, building a brand from the ground up or defining a campaign that seamlessly breaks through in culture. Highlights include relaunching MacBook Pro and Air, iPhone's Data Auction and bringing to life the M4 chip as an effortlessly powerful weightlifter for Apple's "No Sweat".

Lucia was previously CD at Squarespace with a focus on Brand Design/Campaigns. She was a CD at R/GA in NYC, leading award-winning work for Mailchimp, LEGO, Google and ESPN. She was also Head of Design at I&CO, where she ran the creative department focusing on building new products and brands, for Audible and Theory.

Her work has been recognized by Cannes Lions, D&AD, Clios, The Art Directors Club & One Show and featured in Creativity, AdAge, NY Times, and The Association of Illustrators. She has also been awarded the One Club and 3% Movement: Next Creative Leader.