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Gigi Lee

Executive Creative Director at Y&R

Gigi Lee


Biography

In her early days as junior designer, Gigi designed flyers, brochures, invitations, product launches - the usual BTLs. She moved on to art direction, and applied her craft to local and regional accounts, winning and handling brands like Tiger Beer, Guinness, Carlsberg, Kraft, Toyota, Lexus, Colgate, Campbell’s, KFC, local telecommunications providers and television networks, and more.

She’s been with some of the most awarded agencies in town and won her share of metals: Spikes, AdFest, One Show, Clio, LIAA, NYFest, ANDY, D&AD and Cannes.

After 10 long years, Gigi returns to her roots at Y&R Malaysia. As Executive Creative Director, she won the local Kancil awards’ Best of Show, and the office’s first ever Agency of the Year award. Campaign Magazine named her Asia’s third most awarded art director, and in 2012, The Big Won Report put the humble Malaysian office at world’s 19th most creative agency. In 2013, Gigi was appointed jury president at the local Kancil awards and was shortlisted for South East Asian Creative of the year by Campaign Brief.

All this in her first 2 years leading the department. Gigi credits all this to her young talented team of donkeys, a.k.a Y&R Malaysia creatives, and today works with like-minded people around the region to seek out new ideas and experiences. That is, when she’s not busy scouring public squares and hidden nooks for designy items, or doing the jury rounds at Spikes, Andys, New York Fest, AdStars and more.



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