Jindai Joseph

On paper, Jindai is the 34-year old Executive Creative Director at Elite Media, the Black-owned, female led, independent creative agency based in Harlem. But what sets Jindai apart is that she is the driving force behind the American Family Insurance Effie award-winning "Life's Better" campaign, which has increased brand linkage among the company's core growth audiences by an average of 18%.

Jindai has done this through a thoughtful, impassioned and unconventional approach to creative, grounded in real truths, lived experiences and a genuine understanding of today's new consumer market - one where multicultural is no longer the exception, but the rule. Jindai has understood from the beginning of her time on the brand that insurance is about protecting the items people value most - their dreams - unlike competition, which trains younger consumers to see the insurance category as transactional.

But perhaps this should come as no surprise. Graduating with a degree in Philosophy and Music from Columbia University, Jindai launched her career as a singer/music producer while at the same time acting as a marketing manager at a Hedge Fund. She joined Elite as an Executive Assistant, but rose quickly through the ranks in various roles before being named the agency's sole Executive Creative Director in 2023.

Jindai comes from creative revolutionary stock: she was born in pre-gentrification Harlem, raised by a member of the Panther 21 and a black beauty icon, and is godsister to the late great rapper Tupac Shakur.

Jindai's work has been featured on the pages of industry trades. It's proven the importance of pushing the boundaries of creativity, being deeply rooted and attuned to culture and creating highly resonant and engaging storytelling.