 This week's guest judge is Shruthi Subramaniam, Executive Creative Director at BBDO India. Winner: Forest Road ' Just A Normal Beer'. Can I begin a sentence with LOL? Ok, I am. LOL! Everything about this ad is hilarious. From Wazaaaa to Beer-Kakee to Bosh - you can see how much fun the creators have had.
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 Magners has been crafting real Irish cider for over 90 years using only the finest irish apples – that’s why every bottle has a golden foil seal. This foil however, has become more than a signifier of quality, it's become a ritual that's part of the Magners experience – consumers can't help but peel it off when enjoying an ice cold Magners. Following their ‘Real to Our Core’ film that leveraged the Magners iconic gold foil, the brand brought this ritual to life throughout Australia with an activation called ‘The Peelboard’ – VIEW OUTDOOR
 Saatchi & Saatchi has partnered with StreetDoctors to launch ‘The Fatal Question’, a powerful new campaign which spotlights a chilling misconception that is putting young lives at risk. While knife crime has received widespread attention for many years, the Office of National Statistics (ONS) revealed in 2025 that police-recorded offences involving knives or sharp objectives have increased by 81% over the past 10 years. VIEW THE SPOT
 New York Lottery’s “Why Four?” spot highlights the Win 4 game, where players pick four numbers from 0 to 9 and try to match the Lottery’s draw—with winners announced every four minutes.The commercial features one actor playing quadruplets, bantering in a pizza shop about the significance of the number four in everyday life and pop culture. VIEW THE SPOT
 In its latest campaign, Apple brings a deeply human lens to the power of accessibility. 'No Frame Missed' from TBWAMedia Arts Lab LATAM is a moving, docu-style showcase of how the iPhone 16 Pro’s Action Mode and built-in accessibility features are enabling people with Parkinson’s disease to reclaim their creative voice - one frame at a time. VIEW THE SPOT
 Family dog food brand, Mon Ami, embraces humour and innovation to highlight the most unconditional friendship of all. With production and creativity by DAVID Buenos Aires, the agency created for its client Mon Ami the campaign 'Feliz día del AMI', made entirely with artificial intelligence tools to commemorate Friendship Day. The action focuses on that friend who never fails: the family’s dogs. VIEW THE SPOT
 A new technology company called The Guild launched this week with a film campaign titled 'Don’t Fear Tomorrow' and dedicated placements in Wired, Forbes, Tech Brew, and more. Coinciding with its launch, The Guild went right at its competition with attack OOH ads across Silicon Valley, featuring provocative headlines including: “You don’t need more friends, you need more security” “The biggest lie tech ever told is that it’s on your side” “We’re not owned by a tech billionaire, are you?” VIEW THE 2 SPOTS
 Classic literature meets cutting-edge technology with Mastercard’s Transit Tales, a world-first AI-powered digital platform that reimagines iconic tales into brand new customised audio experiences.Using artificial intelligence and real-time transit data, Transit Tales creates personalised audio stories matched to the exact duration of a commuter’s train journey. It then lets users select from eight beloved classics such as The Great Gatsby, The Jungle Book, Romeo & Juliet, The Wizard of Oz and Dracula and reimagine them in unexpected genres: Mystery Thriller, Dystopian Adventure, Superhero Saga, or Science Fiction. The result? Entirely unique, AI-generated narrations that might see Dracula retold as a sci-fi tale from Bondi to Cronulla, or The Jungle Book transformed into a mystery thriller between Bankstown and Tempe. VIEW THE AD PLAY THE 4 RADIO SPOTS VIEW 5 OUTDOORS
 2 out of 3 women think men take too long to propose.Sure, being direct works for daily chores. A proposal, however, requires… subtler tactics. The problem is—hints often fly right over men’s heads, and sometimes it feels like you’d need a full-blown advertising campaign just to get the message across. VIEW 2 OUTDOORS
 Recognising that KZN and the larger Zulu nation across South Africa is one of our most untapped markets, we decided to speak to this audience that is the largest demographic in SA. The radio ads tapped into the insight about how music is so much part of us as people, that when we are into the genres we are into, they permeate into our lives. Becoming so much a part of us, it’s just as strong as our cultural identity. PLAY THE 2 SPOTS
 As we age, staying in our own home as long as possible is always the goal. But on the flip side is an undeniable truth: everyday chores become a little more challenging every year. ACH Group offers support at home, so you have a little help to maintain your home and, more importantly, your independence. VIEW THE SPOT
 A pickle is let out of a jar in a suburban Australian bar. VIEW THE SPOT
 A short story for a shoe cleaning company - A dirty shoe goes into the labour ward of a laboratory or hospital and comes out brand new! Which leaves everyone happy and filled with joy. VIEW THE SPOT
 We live in a world where time is seen as the enemy. Everyone’s always counting down like everything has an expiry date.But Monash’s research, education and collaborations are changing that. So much so that they’re not just stopping the clock... they’re actually adding to it.Monash’s new momentum is showcased through a fully-integrated campaign that spans all traditional channels. VIEW THE 5 SPOTS
 After working with global icons like Snoop Dogg, Katy Perry, Christina Aguilera and Wu Tang Clan, Menulog (the Aussie version of delivery-service, JustEats) decided to bring it home - repositioning themselves away from the global stage back towards their local roots. VIEW THE SPOT
 The White August Campaign, promoted by the Government of Goiás through the State Health Department, aims to raise awareness about the risks of smoking and highlight the importance of prevention and early diagnosis of lung cancer. VIEW THE AD
 In a world overloaded with information, some humanitarian tragedies disappear into global indifference. In Gaza, starvation is not caused by a lack of resources, but by a deliberate strategy where food becomes a silent weapon of war. While the world looks away, hunger is used as a tool of control, turning essential items like water, flour, bread, and milk into deadly instruments. It is urgent to wake people up to this unbearable injustice. VIEW THE 5 ADS
 A new print campaign for the annual Real Estate Conference by Calcalist and Mizrahi-Tefahot Bank. VIEW THE AD
 Arguments, quarrels, contretemps, stoushes and beg-to-differs. These are the adversarial realities facing football fans as their respective teams joust for a place in the Final Eight, in this weekend’s final round of AFL regular season matches. Not every fan, of course, is going to love the outcome. But where there are Four'N Twenty pies, at least everyone's a winner. VIEW THE AD
 At Jeep, we know that children have the eyes of an explorer. For them, every corner of the house is a new adventure, every piece of furniture becomes a mountain, and every hallway is a road to travel. And it's in those moments, while they play with their favorite cars, that they discover unique paths. This Children's Day, we celebrate that infinite curiosity with the message:"For them, there are always new paths to explore."A campaign where Jeep pays tribute to the adventurous spirit of the little ones, reminding us that exploration has no limits. VIEW THE 3 ADS
 A simple and scalable solution for early colour blindness detection in young children. VIEW THE AD
 Halo Top is so good, you don't have to be. The work definitely builds upon the bold and disruptive approach the product already has with concepts that are created to make you look twice. VIEW 4 OUTDOORS
 The custom-engineered pants were powered using GWM’s Vehicle to Load (V2L) feature, which enables appliances, and in this case, apparel to draw electricity from the car’s hybrid battery system. For the first time, a car’s energy inspired a design that supports the performance of a human body in motion. VIEW THE CONCEPT
Research showed that while many truck drivers felt sure of their skills and underestimated the dangers of level crossings, there was one risk they weren’t willing to take: not making it home to their families. PLAY THE 3 SPOTS
First prize in the MS Cash for a Cause Lottery is $100k. That amount of money goes a long way, so we figured the celebration would go for a long time. In these radio spots we’ve had fun with the things a winner might say when told they’ve won the big one. PLAY THE 3 SPOTS
 KAYAK, the world's leading travel search engine, has launched the latest instalment of its 'Go See For Yoursel'’ brand platform, developed in partnership with McCann Manchester. At the heart of McCann's new integrated campaign are two hero spots VIEW THE SPOT
 JUST A NORMAL BEER — a short branded film directed by Tom Gorst — follows a split-screen phone call between Jack Whitehall (mid–lobster lunch) and Forest Road Brewing Co. founder Pete Brown (behind the bar) as they try to find the perfect "man of the people" ambassador to represent POSH Lager and communicate that it "isn't just for posh people". With cameos from "Big John" and “Schooner Scorer.” VIEW THE SPOT
 In 2025, Corona proudly celebrated its 100th anniversary — a remarkable milestone for the iconic brand that had long been synonymous with the beach and a lifestyle rooted in nature and relaxation. For a century, Corona has embodied the 'This is Living' spirit, inspiring people to disconnect from their daily routines and reconnect with nature and each other. VIEW THE SPOT VIEW THE AD
 Canadians may have a global reputation for politeness, but KitKat Canada is asking them to tone it down with the launch of its latest campaign, ‘Break From Politeness’. Created in partnership with independent agency Courage, this new endeavour tackles some of AI’s environmental ramifications by encouraging users to refrain from niceties – actions which end up using additional energy. The move reinforces the brand’s classic slogan, ‘Have a Break’. VIEW THE SPOT VIEW OUTDOOR
 Guinness launches its second Premier League season with a campaign celebrating fans from all 20 clubs and the global football community. Agency: AMV BBDO London. VIEW THE SPOT
 Prostate Cancer UK has launched ‘The Unexpected Hero’, a powerful new brand film created by creative agency of record VCCP in a continuation of their ‘It’s About Time’ brand positioning. VIEW THE SPOT
 Get ready for a game-changing hair moment! When someone uses the product, everyone stops in their tracks to witness the magic. The fun and surprises are nonstop, featuring hilarious reactions and jaw-dropping amazement, From cakes popping to popcorn bursting, and even money flying everywhere. Don’t miss out it and see how this product turns hair from plain to wow-worthy! VIEW THE SPOT
 In childhood, we learned that there are no limits to dreaming. That with a little creativity and imagination, we could do or be anything we wanted.We've turned a box into a spaceship, a bicycle into a motorcycle, a street into a racetrack. These games taught us to look beyond, to discover what we were passionate about, and to feel, for the first time, that what we imagined could become reality. Because imagination was our first steering wheel and the engine that taught us to dream. VIEW THE AD
During winter in Western Australia, demand for food welfare goes up - which means Foodbank needs more donations. We wanted to put listeners in the shoes of someone who is experiencing food insecurity – someone so hungry, all they can think about is food. To demonstrate this, we used the sound of rain hitting the pavement, which if you're hungry, will almost certainly sound like bacon frying in a pan. PLAY THE SPOT
 Don't Try This At Home, try it at Heart Of The City Restaurant Month instead. Most of us can cook. However, even your best efforts are no match for a small army of sous chefs, expensive Japanese knives, and ingredients you can't pronounce.Ahead of their August restaurant month, Heart Of The City is highlighting the craft of Auckland’s restaurants and reminding people you can’t recreate a restaurant-level dining experience at home. So please don't. VIEW THE SPOT VIEW 4 OUTDOORS
 Philips antacid is the perfect ally for those ‘low blows’ from overly strong meals. Its fast-acting formula neutralizes excess stomach acid, bringing quick relief and allowing you to enjoy your favorite dishes without fear of discomfort. With Philips, you can fight back against heavy, spicy, or greasy foods — and win every time. VIEW THE AD
 What if, in just one day, the weight of our waste could be measured in giant creatures? 🐘Morocco’s coastline is facing a growing threat: plastic pollution and waste. Every summer, tons of trash tarnish the natural beauty and biodiversity of our beaches.In response to this urgent issue, Association Bahri is launching, for the second year in a row, a major initiative: Chbyka Summer Tour 2025. This citizen-driven tour spans 30 Moroccan beaches with a dual mission: VIEW THE 5 ADS
 Jiang Nan is no stranger to serving mouth-watering visuals of diners enjoying its hot pot and grill. This time, we turned the act of savoring our food into something so indulgently suggestive that we had to pixelate it—yes, on purpose because it’s tooooo good. VIEW THE 3 ADS
 “Visit Your Creativity” Imagine embarking on a unique journey, where your creativity is your guide. With the concept “Visit Your Creativity with Singer Sewing Machines,” every project becomes an adventure, transforming sewing into an exciting travel experience. VIEW THE 4 ADS
 The future is shaped by the choices we make today. At Colégio Status, each class is a step toward our students' dreams. With a methodology that fosters intelligence, protagonism, and a vision for the future, we transform potential into achievements. Intelligence that moves, status that transforms. VIEW THE 5 ADS
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Landscapes on Board the Nissan Patrol
