Hellmann's Big Game commercial 'When Sally Met Hellmann's,' released today, brings together Billy Crystal and Meg Ryan – 35 years after the '80s hit rom-com When Harry Met Sally - evoking timeless flavour and nostalgia with the iconic line: 'I'll have what she's having.' Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film's unforgettable deli scene in Katz's Delicatessen, with a deliciously creamy twist, thanks to Hellmann's mayonnaise.

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In "The ULTRA Hustle", Michelob ULTRA is bringing together superior names in sports and entertainment, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O'Hara, with cameos alongside NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA Champion Sabrina Ionescu in a fun-filled spot that celebrates the joy and spirit of friendly competition. The 60-second spot follows the iconic pairing of Dafoe and O'Hara – as an unassuming duo who take to the pickleball court and dink, shake-n-bake, and hustle their way to beating the competition and collecting Michelob ULTRA.

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e.l.f. Cosmetics, a brand from e.l.f. Beauty, is soaring skyward with GRAMMY Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Megan, a true reflection of their shared spirit and values across humour, music and making beauty accessible to all. Together, they reimagine the traditional 'in-flight safety video' to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow - a look seen and adored throughout Megan’s latest tour. The campaign goes beyond your average pre-flight safety video, pushing boundaries in a more profound way. e.l.f. is once again placing women at the helm, with Trainor cast as the first captain of e.l.f. Air. This powerful visual challenges aviation norms, as men constitute over 90% of pilots globally. The campaign reflects how e.l.f. does it all - delivering light hearted and humorous entertainment, while staying deeply attuned to the needs and desires of its community.

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Glenmorangie Highland single malt Scotch whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford. Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton. Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie’s Highland home, to discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience - from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt - all shot in an unconventional, deliberately ‘off-script’ style. Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. Appearing alongside Ford are the real Glenmorangie distillery team - who embraced their first experience of acting under the guidance of a global cinematic legend - while the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Oldalso take on a starring role.

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AI gets better every second. AI investment scams get better the second after that. But we're not all screwed. The BC Securities Commission can help you learn to avoid them.

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Tombras launches its latest campaign for Sweethearts Candies. The OG Valentine’s Day candy is once again leaning into current dating trends with ‘Commitment Hearts’ – conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave. New research reveals 83% of younger Americans have moved past the blurry ‘situationships’ the beloved brand commemorated with last year’s limited-edition run of 'Situationship Boxes.' Hence this year’s encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones – for lovers who want something really concrete. Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean “‘til death do us part.” All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.

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Transport is the single biggest opportunity we have to reduce our nation’s carbon emissions. And since travelling by train is a massive 67% less polluting than travelling by car*, rail is key to cracking net zero. If everyone swaps one car journey to rail each year, we’ll stay on track for our net zero goals. But how do we inspire a nation stuck in traffic and get more people to take the train? To shake up the dialogue around sustainable travel, Trainline’s I came by train movement unveils its bold new campaign, "Bums on Board", live today across the U.K. This campaign aims to make rail known as the sustainable choice, one bum at a time. I came by train was developed in 2022 by Trainline to inspire and foster pride in rail and ultimately empower greener travel choices. This award-winning movement whose activations span from a national campaign featuring a song from Craig David to key partnerships with Glastonbury and Premier League clubs, has already contributed to over 30,000 people pledging to switch a journey from car to train.

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“Love Ikos. Hate Leaving” is the concept behind Ikos Resorts' new campaign, created by DAVID Madrid. The core of the new brand’s communication is based on a universal emotion: the heartbreak of saying goodbye to something truly extraordinary. The new campaign aims to attract new guests from all around the world by showcasing Ikos' unique unconditional luxury at its all inclusive resorts. The concept “Love Ikos. Hate Leaving” was brought to life in the campaign through a film that tells a journey in a new way, one that starts with the memory of someone reluctant to part with what they’ve fallen in love with. In the film, we see some of the resort’s most beloved services, but they’re presented from the perspective of a guest who is about to leave, the one and only moment they could "hate."

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Opera GX, the browser built for gaming, launched today their first foray into the world of fashion with The Pret-a-Portable Collection by Hed Mayner. Modelled by Estonian artist and internet icon Tommy Cash, the capsule collection promises to make the whole world a desktop for PC gamers.

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Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the ‘living room above the clouds’, flying in the new suites is more personal than ever – with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.

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Hong Kong Beer Co is one of Hong Kong's most famous craft beers, brewing award-winning craft beers since 1995. With Chinese New Year (The Year of the Snake) being an important sales window, we needed a campaign that highlighted the differentiator the brand has compared to other beer brands. We found the answer within the brand.

"RESPECT TRADITION, CRAFT REVOLUTION" — the motto of Hong Kong Beer Co — set the tone for our celebration of the Year of the Snake and Chinese New Year 2025.

We created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer.

Each element in the visuals — from the bubbles to the consistency, light, color, and fluidity of the beer — was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune.

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The humble fish finger that became the ultimate symbol of ocean protest.

New Zealand is a country famed for its spirited and often unconventional protests-after all, we're the only nation to throw a dildo at a politician in the name of democracy. So, when the ocean was in trouble and Minister for Oceans and Fisheries Shane Jones was ignoring expert advice, WWF knew the playbook tear-jerking campaign wouldn't cut it. We needed something cheeky, unmistakably Kiwi, and impossible to ignore. Naturally, we launched a campaign asking the nation to "give the finger". The fish finger, that is.

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Cheil MEA, Dubai in collaboration with M.A.L.I – Mouvement Alternatif pour les Libertés Individuelles, has launched an innovative campaign titled Safety for Noobs. M.A.LI., a movement founded in Morocco in 2009 by human rights activist Ibtissame Betty Lachgar, is committed to defending individual freedoms, women's and children's rights. In the MENA region, one in four children experience some form of sexual violence by age 12. Alarmingly, perpetrators are often within close family or social circles. Addressing this sensitive issue without disrupting a child's sense of safety and innocence has long been a challenge, especially in a region where this topic is often treated as a taboo. Safety for Noobs bridges this gap with a child-friendly approach that educates effectively without fear-inducing methods. The campaign consists of two main components:
1. A Roblox Game – Using the popular gaming platform, the game adapts the familiar 'obby' mode, presenting children with scenarios to navigate, make choices, and learn about potential risks. The game offers feedback on their decisions, building awareness in a fun and interactive way.

2. An Interactive Book 'Safety Playbook for Noobs' – Featuring relatable stories that escalate subtly, prompting children to make decisions when confronted with potential threats. These stories help kids recognise early warning signs and encourage proactive responses.

Both resources act as educational tools for parents and educators, sparking important conversations that empower children. The relatable storytelling approach aligns with children’s daily experiences, enhancing engagement and retention.

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You may just start to wish your spouse snored even louder. In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of snores into discount coupons for a promotion. The louder the decibel value of the snore, the larger the discount. Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and that’s where Sleepzone steps in to offer a range of fluffy, comfortable pillows to help you sleep better. Targeting those who have been driven to the edge of lunacy due to the thunderous night-time concerts emitted by their sleeping spouses, Sleepzone offers the best possible remedy: a more comfortable pillow. Launched through film and radio, the campaign – put together by Adpro&, IMPACT BBDO and Impact Proximity — invites people to record a 15-second clip of their partner’s snores while they doze. An in-built algorithm then translates the decibel level, the pitch of the voice, and the general annoyance level into a tailored discount percentage, ready to be claimed by the customer.

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Dollar Shave Club asks you for the password to enter its doors in new spot directed via Zack Seckler.

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Home improvement retailer, Wickes, aims to galvanise the public into starting the year with some DIY with two new TV spots. The work, created by St Luke’s, builds on Wickes’s new brand platform, 'Feel as proud as a peacock', which was introduced in December 2024 and highlighted the brand’s range of kitchens.

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While affordability concerns continue to capture the hearts and minds of Canadians, IKEA continues to pass along savings to shoppers with more investment into lowering prices on even more products and rolling out entertaining advertising to promote the commitment. Clever advertising creative that reinforces the brand's commitment to help Canadians find well-designed, affordable solutions that also help them to enjoy a better everyday life at home, begins to land on broadcast, out-of-home, digital and social media nationally from January to April 2025.

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While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose. Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by StrawberryFrog, the new creative work underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone.

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Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce. To introduce the new item, BK® is rolling out its latest campaign in partnership with AlmapBBDO, inviting Brazil’s lawyers to issue their impartial opinions – since there are probably comparisons out there alleging that BK®’s newest sandwich looks like a copy of its competitor’s famous burger. What most people don’t know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK®’s signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavour. The logical conclusion might be that BK® is free to “copy the copy” – after all, they’d be copying themselves. But the thing is, the new BK® Taste is no copy. It’s flame-grilled like barbecue, can have one, two, or three patties, and it’s cheaper, too.

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Aldi Ireland has launched a campaign this week, highlighting how great quality food can help improve people’s moods. Good Food, Good Mood, created by McCann Manchester and launched yesterday AKA, Blue Monday*, plays on the discount supermarkets’ quality credentials through emotive and humorous story-telling.

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Last year, Metrolinx appointed Ogilvy Canada as creative AOR for GO Transit and UP Express. GO Transit is the regional public transit service for the Greater Toronto and Hamilton Area. For this campaign, Metrolinx tasked Ogilvy with raising awareness of GO Transit’s Kids Ride Free program. Kids are naturally restless little beings. But there’s one thing that can stop them in their tracks: screens. As a society, however, we have mixed feelings about kids spending too much time on their tablets.

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France's leading furniture and home décor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products. It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.

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e& recently unveiled a first-of-its-kind AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi. The project highlights e&'s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home. The film leverages a mix of AI, CGI, and live-action elements to create a visually immersive experience that reflects the future of home entertainment. From AI-generated skies to concept art for surreal environments, every element was crafted using cutting-edge techniques to bring a futuristic world to life.

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Canadian homebuyers and sellers are taking the agent advice they seek to the next level in RE/MAX Canada’s latest multi-channel 'Advice You Need' campaign, launching this week.

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Life is full of surprises - some good, some not so much. But when it comes to switching bank accounts, surprises are the last thing anyone wants. That’s the insight driving the latest campaign from the Pay.UK Current Account Switch Service (CASS), created in partnership with leading creative company House 337. The campaign continues the successful 'Maybe It’s Time to Switch' platform with a fresh creative direction: 'Avoid Unwanted Surprises.' The campaign directly addresses the apprehensions of people who are financially stretched, approximately 45-50% of the UK adult population. For this demographic, financial control is paramount, and the idea of switching bank accounts can feel like a leap into the unknown. CASS guarantees a seamless switch, ensuring no surprises and providing peace of mind for all. At the heart of the campaign is a playful yet relatable narrative, brought to life in the hero TV spot, Blind Dates. The ad follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: "Blind dates. They’re a bit like switching bank accounts. You don't want any surprises. That's why we guarantee there won't be any when you switch with the Current Account Switch Service."

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Under the direction of Fede García Rico and with production by Mamá Húngara, draftLine BUE presents the “Sed de Brahma” campaign.

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Universally, dating is hard with 91% of men and 94% of women agreeing it's tougher than ever according to research from Tinder. Flavor powerhouse Knorr and Tinder, the number one most downloaded dating app, wanted to understand what traits or hobbies could make dating easier and conducted a survey that found cooking is the ultimate green flag for 93% of gen Z. So in honour of Valentine's Day, together, they're inviting singles to #UnlockYourGreenFlag by adding cooking, the ultimate green flag, to their list of interests on their Tinder profile to help find more connections.

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The Coca-Cola Company (TCCC) has launched a new branded entertainment titled 'Westside’s Finest,' which celebrates the ever-present role of TCCC brands across generations. Illustrating the meaningful, comforting role TCCC brands play in people’s daily lives across generations, the new creative is a reminder that no matter how much things change over time, it’s comforting to know some things always stay the same. To tell the second annual story of its family of products, The Coca-Cola Company partnered with Kenya Barris, one of culture’s top authorities on illustrating families across generations. He is best-known as the creator of the shows Black-ish, Grown-ish, and blackAF. Featuring Lauren London, Lionel Boyce, Omari Hardwick and Nelson Franklin (as well as Kenya Barris acting alongside his actual family, wife Rainbow and children Kass and Bronx), the new creative depicts the 50-year journey of a family celebrating the sense of community and connection fostered by TCCC’s portfolio of products through the lens of a family-owned convenience store. Leveraging historical and pop culture moments across five decades, the film illustrates the seamless presence of TCCC brands throughout the passage of time, delivering comfort and familiarity no matter what changes life may throw our way.

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In an age defined by insecurities about money, finances, and future planning, consumers desire a bank that can be a problem-solving partner, eager to ease anxiety whenever and wherever it arises. Luckily, KeyBank is that partner - they’re there whenever and wherever you need them... and with this latest campaign, we really mean wherever. KeyBank and Fallon will launch the next iteration of KeyBank’s 'Meet You in the Moment' campaign. The basis of the campaign is simple - for every financial need, KeyBank will meet you in the moment, whether it’s about meeting you during your little everyday moments like at the mechanic or dry cleaners, or in the big moments, like buying a vacation home or planning for a child's education. In this campaign, we’re debuting several new spots that highlight KeyBank’s relationship with clients, promising to be readily available to listen, anticipate, and serve every need, all while mixing in the perfect blend of humour.

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Kansas City Chiefs' superstar quarterback Patrick Mahomes stars in Doritos big game 2025 ad, alongside teammates Creed Humphrey, Chris Jones, Xavier Worthy and beloved mascot K.C. Wolf.

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Perdue® is taking this year’s Big Game viewing experience in an unexpected (and unpredictable) direction by combining the irresistible flavour of Perdue Air Fryer™ Ready Crispy Wings with five-time Emmy Award-winner and two-time Grammy nominee, Wayne Brady. Inspired by key game moments, commercials, commentary and requests from viewers and, of course, the mouthwatering goodness of Perdue Air Fryer Ready Crispy Wings, Wayne will “wing it” to create songs, jokes, sketches and…who knows what else! “Winging It” performances will happen live on Wayne's Instagram account throughout the game, offering viewers a side of entertainment as satisfying as their favourite wings.

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“A man can only go as far as his foot takes him.” Eli and Peyton Manning will clash in a field goal showdown, the third Kick Of Destiny, live Super Bowl Sunday. Make your free pick now to compete for a share of ten million dollars in bonus bets.

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Loyalty programs and rewards systems have been around for years, helping brands build stronger relationships with their customers. So, when IKEA Sweden decided to launch a points system for its IKEA Family members program, it was clear that this wasn’t exactly a groundbreaking move. Instead of pretending otherwise, IKEA embraced the timing with a big dose of humor and self-awareness. In its launch campaign, created by Swedish agency Åkestam Holst NoA, the brand leaned into the idea of being way too late, jumping on a few viral trends that were hot over a decade ago. The campaign, designed for social media and online video, features IKEA employees taking on the Harlem Shake, the Mannequin Challenge, and even trying the Bottle Flip. All to deliver the message loud and clear: Better late than never! With this playful approach, IKEA proves that it’s never too late to make shopping more rewarding — and to have a little fun along the way.

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Step aside Helvetica – Cheetos is disrupting the world of typography, on National Handwriting Day, with a new font inspired by the brand’s iconic, bright orange fingertips. Introducing The Other Hand Font: the world’s first font created entirely by a designer’s Other Hand (because they couldn’t resist reserving their dominant hand to snack a bag of Cheetos). The Other Hand Font marks the latest chapter in Cheetos’ 'Other Hand' campaign, which spotlights the antics that happen when Cheetos lovers proudly opt to live life with their dominant hand always covered in Cheetle. After various stunts last year, Cheetos is mischievously kicking off the year by giving fans everywhere the chance to use The Other Hand Font IRL. Anyone can download the font at Cheetos.com and is challenged to try it in unexpected places – from work, to study, to personal projects. Those with the wildest and most mischievous uses posted on social media tagging @Cheetos will have the chance to get their hands on a limited-edition The Other Hand Font inspired bag of Cheetos. Plus, Cheetos is releasing a browser plug-in that allows fans to replace the font on any website with The Other Hand Font.

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Budweiser's Big Game ad for Super Bowl LIX, 'First Delivery' is the latest addition to the brewer's Clydesdale horses saga - and it might feature its cutest star yet. The film for 2025, created by FCB New York and directed by Smuggler's Henry-Alex Rubin, tells the story of an adorable determined foal who helps deliver a beer keg that has fallen off of an iconic Clydesdale hitch. The tale celebrates the determination of the American spirit and reiterates the brand's commitment to 'always delivering' at the Super Bowl each year - adding to an over 90-year history with the horses. Accompanied by the hopeful lyrics of The Bellamy Brothers' 'Let Your Love Flow', the foal treks down backcountry lanes, across pastures, even along a river and finally onto Main Street, all the while nudging the missing barrel onward. As a patron inside a bar begins a joke with, 'So a horse walks into a bar...', the foal interrupts by rolling the keg inside. The tagline 'Delivering Since 1876' appears on the screen and an end card reads 'This Bud's For You', as a neon Budweiser sign creates the illusion of Budweiser's iconic crown emblem above the hero foal's head.

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Fetch, America's Rewards App, will host the ultimate game-changing moment during Football's Favorite Sunday: a $1.2 million sweepstakes that will kick off following the brand's inaugural Big Game advertisement, titled "The Big Reward." After the fourth quarter two-minute warning, Fetch will give away $10,000 to 120 winners – one for every second of the remaining 2 minutes of regulation game time – revealed in a first-of-its-kind livestream in the Fetch app. This will be the biggest livestream giveaway associated with an official Big Game advertisement ever.

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MSC Cruises, the world's third-largest cruise line, has announced that Drew Barrymore and Orlando Bloom will be starring in the brand's first-ever Big Game commercial. The 60-second ad will highlight MSC Cruises' signature blend of European style and American comfort while showcasing its upcoming flagship, MSC World America. Drew and Orlando are joining forces with MSC Cruises to launch the family-owned company's first national advertising campaign as part of its ongoing North American expansion. Viewers will see the two acclaimed actors taking a vacation aboard MSC World America. In the first teaser, Drew and Orlando have commandeered the piano in the MSC Yacht Club's Top Sail Lounge, which is an exclusive area available to guests traveling in MSC Cruises' luxury ship-within-a-ship offering. Orlando offers his critique as Drew belts out her best rendition of 'Holiday,' which is also the new campaign's musical signature.

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Timothy Simons stars in Coors Light's Super Bowl LIX teaser. The spot, "Case of the Mondays", features the Hollywood actor struggling with his line, before appearing to find himself having been replaced.

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Stella Artois - the premier European-style lager – teases its Super Bowl LIX 2025 commercial with a new trailer titled, 'The Big News,' where Stella Artois’ global ambassador, David Beckham, learns that conversations over an ice-cold Stella Artois can create meaningful connection, even when least expected. This humorous, light-hearted ad spot is the catalyst for the brand’s year-long campaign 'For Moments Worth More', highlighting the genuine way people connect over Stella Artois.

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Earlier in January, German tech and engineering firm Bosch revealed that it would be making its first Big Game ad appearance, with the help of creative agency Droga5. The brand promised a US advertising first, bringing together its home appliances and power tools in a spot starring legendary actor Antonio Banderas and a tribute to wrestling '80s wrestling icon, 'Macho Man' Randy Savage. Dropping today, a teaser features Antonio and 'Macho Man' discussing their upcoming role in Bosch’s Super Bowl spot. The muscle-bound grappler - in spite of his superhuman strength - is seen struggling with a pickle jar, only for Antonio to save the day by prying open the lid.

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