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Tomorrow Awards to award best without category restrictions

 LATEST NEWS   WORLDWIDE    March 03, 2010 20:36 (Edited: March 03, 2010 09:36) Tomorrow Awards, an exciting advertising industry initiative, has just launched (deadline: April 30), promising to redefine everything about the way advertising creative work is awarded and judged around the world. Instead of placing various creative media into separate categories, which can often leave truly game changing media and technologies in limbo, the Tomorrow Awards will showcase and award creative and technological excellence without any categories. The concept of a category neutral award show - the first ever on a global scale - allows only the best ideas to rise to the top, regardless of media or platform. READ MORE

Best Ads on TV.. on TV!

 LATEST NEWS   AUSTRALIA    September 24, 2008 08:21 (Edited: April 13, 2010 04:01) fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent spots from around the world for the Australian public on Channel 9's Today Show.....

VIEW APRIL 13, 2010 SEGMENT The segment is now occasionally back on New Zealand TV on the TV3 Sunrise programme, fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.




 LATEST NEWS   WORLDWIDE    January 12, 2009 08:13 (Edited: January 11, 2009 21:13) New Zealand has been rated the world's number one advertising agency in the 6th Annual Rankings, beating some of the world's biggest advertising names such as BBDO New York, Saatchi & Saatchi London, Mother UK and Wieden & Kennedy, Portland.
It was a great year for New Zealand, with Colenso BBDO, Auckland at #2, and Saatchi & Saatchi New Zealand at equal #3 with BBDO New York. Neogama/BBH, Sao Paulo ranked #5 followed by BBH London at #6, JWT Sydney at #7, DDB London at #8, with Goodby Silverstein & Partners, San Francisco and TBWAHunt Lascaris, Johannesburg sharing the #9 spot.
MJZ was ranked number one TVC production company in 2008, followed by Hungry Man, Sonny London, with Gorgeous and Rattling Stick equal 4th.
Volkswagen was the number one client in 2008, followed by Procter & Gamble, TVNZ, Amnesty International and Adidas.
The Best Ads Rankings rate the world's leading advertising agencies, clients and TVC production companies according to the quality of their creative work during the year.
Agencies across the globe can submit work to one of five categories which are judged weekly (TV, Outdoor and Print) or monthly (Radio and Interactive). Each week, the best TV, Outdoor and Print is critiqued by a leading international creative expert. Every ad that makes it into the Week's or Month's Best is showcased online and all agencies involved are awarded points. These are then tallied up to give the year's overall rankings.
In 2008, DDB NZ had Best Ads work selected for every major client in its portfolio, including NZ Lotteries, Cadbury, Tasman Insulation, Sky TV and Volkswagen.
Says DDB Chairman and Chief Creative Officer Bob Scarpelli: "Sometimes our biggest ideas come from our smallest countries. That has certainly been the case with DDB New Zealand over the years. They consistently do what DDB does best: create communications that people like and like to talk about. I am very proud of our New Zealand team for capturing this honor."
Says DDB NZ Deputy Creative Director Bridget Taylor (pictured): "Best Ads is one of the fairest awards competitions out there, as it measures agencies' work over the course of an entire year.
"This win shows that DDB NZ has consistently performed, week in, week out, at a global level. It's fantastic to know that our work touches people across the world. It shows what hard work, determination and an amazing team can achieve."

1. DDB New Zealand (25 points)
2. Colenso BBDO, Auckland (23)
3. BBDO New York (18)
3. Saatchi & Saatchi New Zealand (18)
5. Neogama/BBH, Sao Paulo (17)
6. BBH London (15)
7. JWT Sydney (14)
8. DDB London (13)
9. Goodby Silverstein & Partners, San Francisco (11)
9. TBWAHunt Lascaris, Johannesburg (11)
11. Clemenger BBDO, Melbourne (10)
12. BBDO Bangkok (9)
12. JWT London (9)
12. Mother, London (9)
12. Ogilvy, Cape Town (9)
12. Rethink, Vancouver (9)
17. King James, Cape Town (8)
17. RKCR/Y&R, London (8)
17. Saatchi & Saatchi, London (8)
17. Saatchi & Saatchi Malaysia (8)
17. TBWAChiatDay, New York (8)
22. AMV/BBDO, London (7)
22. CLM BBDO, Paris (7)
22. George Patterson Y&R, Melbourne (7)
22. Grey Melbourne (7)
22. Razor Junior, Sydney (7)
22. Saatchi & Saatchi Australia (7)
28. Almap BBDO, Sao Paulo (6)
28. BMF, Sydney (6)
28. CHI&Partners, London (6)
28. Crispin Porter + Bogusky, Miami (6)
28. DDB South Africa (6)
28. M&C Saatchi, Melbourne (6)
28. VegaOlmosPonce, Buenos Aires (6)
28. Wieden + Kennedy, Portland (6)

1. MJZ (15 points)
2. Hungry Man (13)
3. Sonny London (12)
4. Gorgeous (9)
4. Rattling Stick (9)
6. Smuggler (7)
7. Biscuit Filmworks (6)
7. Furlined (6)
7. Rebolucion (6)
9. (5)
9. Exit Films (5)
9. Plaza Films (5)
9. Tool (5)
13. Anonymous Content (4)
13. Epoch Films (4)
13. Knucklehead (4)
13. Soft Citizen (4)
13. The Sweet Shop (4)
18. Blink (3)
18. HIS Productions (3)
18. La Pac (3)
18. Landia (3)
18. O Positive (3)
18. Paranoid (3)
18. Partizan (3)
18. Sons and Daughters (3)
18. Stink Films (3)
18. Velocity Films (3)

1. Volkswagen (20 points)
2. Procter & Gamble (18)
3. TVNZ (14)
4. Amnesty International (11)
5. Adidas (9)
6. ESPN (8)
6. Microsoft (8)
6. Nike (8)
6. Pepsi (8)
6. Toyota (8)
6. Unilever (8)
12. Axe (7)
12. Coca-Cola (7)
12. McDonald's (7)
12. Olympus (7)
16. Cadbury (6)
16. Ikea (6)
16. Renault (6)
16. World Wildlife Fund (6)

Nothing's sacred at the international Chip Shop Awards 2010

 LATEST NEWS   WORLDWIDE    March 05, 2010 00:43 (Edited: March 04, 2010 13:43) deadline to enter the international Chip Shop Awards, which is co-sponsored by Bestads and Campaign Brief, has been extended to Friday March 26. Remember, nothing's sacred at the Chip Shop Awards. There are no rules either. You can even invent your own category. It's creativity with no limits.
He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.
Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly." READ MORE

Wildfire: Ideas that spread and sell

 LATEST NEWS   WORLDWIDE    March 22, 2009 23:04 (Edited: March 22, 2009 12:04)
Mark Tutssel, worldwide creative director of Leo Burnett and Jessica Greenwood from Contagious magazine showcase what's new and powerful in the world of communications, on stage at Adfest held at Pattaya Beach, Thailand, March 21, 2009.


Jeff Goodby's Andy's Diary from Mexico

 LATEST NEWS   USA    February 22, 2009 18:46 (Edited: February 22, 2009 07:46) legendary Jeff Goodby, co-chairman, Goodby Silverstein & Partners, San Francisco, provides Bestads with exclusive diary installments from Final Judging of The ANDY Awards in Mexico., Campaign Brief Asia and Campaign Brief Australia/NZ are international media partners of the ANDY Awards, which undoubtedly has the world's hottest jury, chaired by Mark Waites, creative partner of Mother.

East of San Francisco, there is a garbage dump so big you can see it from the moon. It is rivaled tonight, however, by the first round of ANDYS work.
"It's like they just passed everything through," one of the judges says. "Wasn't there a cut down?"
It is a platitude to say that the entry films all sound the same. First, make a tired, banal idea seem brilliant and new. Then claim unheard-of results ("over 12,000 quality visits!"). Worked up, Gerry Graf suggests that we do an entry video parody that makes "the TV commercial" sound like new ground.
"After much research," he imagined the VO saying, "we located an amazing box that actually records moving pictures. Then we had people MAKE BELIEVE THEY WERE A FAMILY AND INTERACT WITH THE PRODUCT! Millions tuned in to watch the result..."
As if on cue, the next entry we watched was a film that made recycling sound like it had just been brilliantly invented last week.
Some other thoughts:
*Make sure your entry video is engaging to the judges in the first 15 seconds or else.
*Droga 5's 'Million' video is the best entry film ever produced. If you haven't seen it, it's a seminar on entries in the modern award show age. It includes animation, interviews with city officials, even Esquire editor David Granger calling the idea 'genius'. (see the idea on the Droga5 website in the case studies section).
*There are too many interactive entries that involve wild goose chases to find obscure things on the basis of dubious hints. One cannot imagine cityloads of people having this much time.
*Arnold's Pete Favat is wearing a T-shirt from the Massachusetts State Police's Underwater Rescue Unit. It seems somehow fitting.
*There is a 'Non-Internet Interactive' category. This is no shit.
*Things that were a hit, I think: a Discovery Channel spot about the diversity and allure of the world, Adidas's ubiquitous Beijing Olympic print which so beautifully captures China's unique collective attitude toward their athletes, Coke's parade balloons, maybe some ESPN. I'll know more when I see what makes it through this first round.
See you tomorrow.

People think judging shows like this must elicit petty competition on the part of the judges, but in my experience that's hardly ever the case.
Yeah, you get a judge now and then who gets close to a gold for himself or her agency and perhaps speaks inappropriately, but that's very rare. Instead, what I've seen - honestly - is a widespread belief that judging is more like curating a series of snapshots of what we're proud of as an industry at this point in time.
It's almost like who did the work is less important than showing the right stuff.
This group seems to be operating very much in that spirit. This is partly, I think, because our chairman Mark Waites comes from an agency so integrally associated with doing the right thing in beautiful, unexpected ways. It's also because we don't want all of you ragging on us later on about what wins.
We saw the cutdown print, TV, and Internet categories today and there is some very admirable stuff. I don't like to point up a charity piece as my favorite thing this early, but I'm afraid that's what's happening. There's a terrific campaign for the Surfrider Foundation that gathers together actual trash from famous beaches, then packages it in foam trays and shrink wraps it like grocery store display food. They sell this 'catch of the day' as a fundraiser in places where real food is sold. They also display it in print ads, posters, and on the web, where they auction the stuff off like eBay. The effect is startling - and moving.
Other thoughts today:
*DOES IT REALLY HAVE TO DO THAT? There are a lot of campaigns with interesting surfaces that turn out to have nothing to do with the advertiser or their product. Honda, for instance, is represented by a stunt in which those warning bumps on the highway are made to play music - but it's not Honda music or even anything remotely connected to Honda. An HSBC spot shows an Indian cop charmingly directing traffic and helping people in time to an aria from 'The Marriage of Figaro', but again, it has little or nothing to do with the advertiser. I guess this has always happened, when you think about it. Why am I surprised?
*IT WOULDN'T MAKE MY MOM BUY CREST, HOWEVER. The Crest campaign that illustrates that you can say almost anything with a great smile (bulldozer guy wrecks the kids' playground to put up a power plant, guy tells his girlfriend they both have head lice, etc.) is hilarious, if a bit lengthy. One wonders how long it actually ran.
*THE KIND OF BUSINESS IDEA THAT OCCURS TO YOU HERE. I think I will create a bank of ready-made video cards, to be used for a small fee when making entry films. They will say things like: "Our site crashed twice in the first day" and "The response was tremendous" and "We had over a million unique visitors." You can't imagine how many of those there are.
*INGENIOUS IF YOU DO IT, WRONG IF OTHERS DO. People are entering commercials that happen to feature athletes in a category entitled "Best Use of Celebrity." Shit, my own agency did it, with the split screen campaign we did for the NBA. Lots of Nike spots entered this way. Does this sound right to you? Not sure.
*THE CHAIRMAN ON THE TIVO. Mark Waites opined that this is curiously the only media business that has had a box invented explicitly to thwart its noxious existence.
Finally, beach reading (which I am now doing little of) has uncovered Lewis Hyde's amazing book, The Gift, a study of how creativity is absolutely dependent upon a spirit of graciousness and generosity, and is suppressed by anxious jealousy and ownership issues. This was a stance beautifully championed by the elegant Saatchi man, Paul Arden, who wrote: "Somehow the more you give away, the more comes back to you. Ideas are open knowledge. Don't claim ownership. They're not your ideas anyway, they're someone else's. They are out there floating on the ether. You just have to put yourself in a frame of mind to pick them up."
Or as Bob Dylan once said: "I didn't write those songs. I just wrote them down."

There are remarkable things that probably won't win big at the ANDYS, and I'm not necessarily talking about your entry.
High on that list would have to be a GPS-based, mobile device tour of the graffiti of Lisbon. With it, you are enabled to walk the streets of certain neighborhoods and read explications of significant taggings, with information about the artists and how their artworks were created.
There is also an entry from a San Francisco artist who creates 'reverse graffiti' by sandblasting through stencils placed against walls that carry years of grime. He decorated the inside of the Broadway tunnel (which runs underneath Russian Hill) using a forest motif that was quite striking.
I'm sure such things would still be in the show if someone had thought to have them sponsored by, say, a laundry detergent. But they didn't, and thus the efforts will probably be lost down the drain of dead ANDYs work.
We think we're so smart. We think we invented all this stuff yesterday. Consider this:
If there was a Crispin Porter in 1880, it was Glasgow grocer Thomas J. Lipton. To advertise the satisfying nature of his food, he hired skinny men through the streets, all walking toward his store and carrying signs that read, "Going to Lipton's". Simultaneously, he had fat men walking away from the store, carrying signs that said, "Coming back from Lipton's".
He also had convex and concave mirrors inside the store that showed you skinny on the way in and fat on the way out. This is no shit. 1880.
Back to Mexico:
*THAT AGAIN? The recent 'Halo' success taught us something that only occurred to me this afternoon: Treat digitized games as emotional content and put heavy music on them. It's the trick de jour. Xbox does that this year and the result does something I think modern media does at its best - it suggests the moving parts of a familiar form. In this case, it's a movie trailer, capturing the tragedy of soldiers in the face of war. You can't help but be moved.
Oh, wait. I forgot to mention, you should also put it in slow motion.
The effect is stunning. If Xbox doesn't win this thing, it deserves a lot of study. I will encourage it among everyone I work with.
*LOOK! A CASTLE! LOOK! A CASTLE! ETC. There is a campaign encouraging support for the study of Alzheimer's that shows a crew of guys tricking older people by deftly changing their circumstances – swapping a parked car out on a poor old blue-haired woman, for instance, and
watching what happens.
"They should have used real Alzheimer's patients," one of the judges pointed out. "Yeah," someone else said, "but then they might not have noticed the car was any different. They wouldn't have had a spot because the lady might've just gotten in the car like it was no big deal and driven away."
*EMBARRASSING ROMANIANS VS. VAPORIZING VALUED ACQUAINTANCES. After many watchings, you realize that the Burger King "Whopper Virgins" idea is very much inferior to the thing that asks you to dump ten friends to get a Whopper. The former had a great build-up, but never materialized. The latter actually took advantage of a
truth about the Internet: You desperately want to get rid of some of those pesky Facebook friends, and you know you're looking for the first lame excuse to do so.
*QUICK, COVER YOUR EYES! I don't want to like that Nike spot with Ladanian Tomlinson and Troy Polamalu growing up
only to smash into each other, but dammit, I love it every time. The music is magnificent.
*HINT: IT'S NOT JUST ME. Is it just me, or is the Microsoft campaign a little too obviously WAY too worried
about Apple? Three judges have reflected similarly. It fails on account of this fear.
*COME ON, COULD THEY REALLY DO THAT? If the youth of the world had as much time as these entries claim they have to
participate in transparent wild goose chases, to vote between inane flavors of Dew, and to turn out for trumped up parades about corn chip spicings, then we're fucked as a society in very deep ways.
On that note, I'd like to plug a second book. I am not being paid.
My ex-agency president, Colin Probert, who was the smartest guy in advertising for twenty-something years and no one knew it, has advised me to read Winston Fletcher's "Powers of Persuasion", a history of British advertising.
Naturally, it WAY overestimates the importance of its topic vis-a-vis the American kind, but that's just me.
Read it anyway. It's provocative.
And it tells the following interesting story: After World War II, commercial radio was illegal in Britain. In the early sixties, however, a guy named Ronan O'Rahilly revived Radio Luxembourg, a company that hadn't broadcast since the war. He did this by beaming from a ship that was positioned just into international waters off the coast of Essex. His programming appealed to a teen market and had a great name: Radio Caroline.
Poetically, he announced every day that the station was being broadcast "from a pirate ship." And he paid no royalties to the musicians whose work he played.
Sadly, he was put out of business by the British government in 1966. But he was way ahead of his time, I say.
In fact, I'm taking a jet ski off the coast of San Francisco to scope out locations next week. Stay tuned.

You hear that the ANDYs are special because they're the first major show to be judged every year. People say the results here will "set the tone" and somehow affect what's picked in all the other shows.
I don't think this is the case. I've been on those other juries, and we never cared a whit about what won earlier.
If anything, the later juries tried to avoid following the lead of the other shows.
There are indeed a couple things that make this show special, however.
First and by far the most important difference is the quality of the judges here. Looking the list over, a friend of mine in New York said, "If a bomb ever hit the judges' room, advertising would be fucked for years to come." While that might be a bit of an overstatement (Droga, who's not here, would simply declare a benevolent dictatorship and carry on), the talent in this place is truly ridiculous.
I learn a lot about the work from my own company when I hear it discussed -- and sometimes cruelly dismissed -- by this group. I said so to our chairman, Mark Waites from Mother, who said, "Yeah, it's strange to see a bunch of people who are used to getting their own way every day of their lives suddenly have to defer to other people's opinions."
Besides the judges, the other thing that makes the ANDYs special is the fact that this terrific group of judges is asked to adjudicate every single category in the show. At other shows, there are multiple juries, so you find the big names heading up juries of less seasoned characters.
Here, an all-star jury looks at all the work. It's a tougher crowd, for sure.
So where did it all come out?
Well you know I can't tell you. But I can mention my favorite things in the show: that Surfrider Foundaton campaign with the beach trash being sold in supermarket foam trays ("It's like the ocean is throwing our trash back in our faces," Prasoon Joshi said); a campaign that introduced a new Oasis album by having street musicians in New York play their songs even before the album came out; a moving TV spot from the Discovery Channel that celebrates, well, being on Earth ("Boombayatta Boombayatta"); Droga 5's cell phone incentive program in New York schools; a Mentos "Kiss Cam" on line.
They'll all do okay.
I can also mention some things that I thought were perhaps a bit overrated: Sarah Silverman's "Great Schlep" web film for Barack Obama; a singing dog for Volkswagen; a "Stop the cycle of violence" banner ad that you'll probably see more of in the shows this year.
They'll all do okay too.
In the larger sense, shows like the ANDYs are at a bit of a crossroads these days, I think.
They are strapped with an avalanche of work that doesn't really fit into the categories they've created (and thus certain work ends up winning in multiple categories and seeming better than it really is). Long form things don't really get the scrutiny they deserve - because they're just too, well, long. Good entry films can make okay work seem great, and bad entry films can waste a great campaign. And while there are fewer things that are
out-and-out fakes, there are entries that push the boundaries of what "real work" means. An FM radio station campaign, for instance, featured ten very beautiful executions in expensive color illustration. You had to wonder how they'd ever have the money to run such things, though.
Beyond that, there was a wider discussion about the ultimate purposes of the work and whether what is essentially charity work (like "Million") should be compared to Burger King web experiences. Advertising
people are always a tiny bit ashamed about whether we're really doing God's work, making us all a bit quick to glom onto campaigns that seem to have a higher calling. How do you keep everything on a level playing field? It will be a big question in years to come.
All in all, though, I think you'll like the show and hopefully find it inspiring, outrageous, and controversial.
And remember, as I tell my own people: If you could see the judging process, you'd be less elated about winning, and less deflated about losing.
Thanks for following this, if you did.

Bestads Podcast still #1 in Canada

 LATEST NEWS    October 21, 2008 17:43 (Edited: October 21, 2008 06:43)
Jennifer Wells from Canada's The Globe and Mail reports on the success of the Bestads Podcast, which is ranked #1 on Canada's iTunes Top Video Podcast Chart. Bestads is also #1 in Australia and Finland, #2 in Ireland and New Zealand, #3 in Portugal, #7 in Greece, #18 in the UK and #46 in the Netherlands.


Countdown to Cannes: Cannes 2007 Film winners reel

 LATEST NEWS   WORLDWIDE    June 02, 2008 17:47 (Edited: June 02, 2008 07:47)
In the countdown to the 2008 Cannes International Advertising Festival this month (June 15 to 21), for those who haven't seen it, it's worth viewing last year's Gold, Silver and Bronze Film winners.

The new look Bestads site

 LATEST NEWS   AUSTRALIA    May 31, 2008 00:31 (Edited: May 30, 2008 14:31)
The new look Bestads site has been created for Campaign Brief by the team at Rivet, Sydney. Says Rivet Executive Producer, Richard de Nys: "Best Ads is an iconic industry site that has become a daily ritual for those in the ad world - we're proud to have had the opportunity to improve the user's experience with a refreshed design and usability enhancements. The rankings functionality on the site has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. That's pretty exciting, because it's not just an annual ranking, but has the potential to literally change by the week. Bestads is all about the great work that's being done worldwide, and the changes to the site will provide a better experience for everybody. We hope you agree!"

The team who made it all happen are:
Mark Ashley-Wilson - Head of Interactive
Richard de Nys - Executive Producer
Daniel Winter - Programmer
Han Lee – Designer

Campaign Brief's Bestadsontv... ON TV

 LATEST NEWS   AUSTRALIA    May 12, 2008 20:36 (Edited: May 12, 2008 10:36) fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent Campaign Brief spots from around the world for the Australian public on Channel 9's Today Show.....



 LATEST NEWS   USA    December 14, 2007 18:25 (Edited: December 14, 2007 07:25),New York, the independent advertising agency founded by David Droga, has stunned industry spectators in the US by taking out the coveted Creativity Magazine Agency of the Year title after less than two years in business.
In doing so, the young upstart has beaten US creative heavyweights Wieden & Kennedy and Crispin Porter + Bogusky, both shortlisted. This is the first time in the history of the award that a foreign-owned agency has won the honor (Droga5 remains proudly independent and is presently 85% Australian owned). Droga5 is by far the youngest agency ever to win the title as well.
In a remarkably short space of time, the relatively lightweight Droga5 (its midtown NY office has less than 50 staff, making it a minnow on Madison Ave), has made its presence felt on the international ad scene with untraditional, breakout work for Mark Ecko, using the now famous 'Airforce One Tagging Viral' and more recently, the 'Tap Project' for UNICEF.
David Droga is no stranger to Agency of the Year awards: he's walked away with the title now in not one, but four separate countries - Australia, Singapore, UK and now USA. However, as founder of Droga5, he says that this one is by far the sweetest: "This is an amazing compliment to everyone involved, and now more than ever we want to live up to the goodwill thrust upon us".
Droga remains typically pragmatic over the title: "As I say internally: Enjoy the hype, just don't believe it!"
For the full story, download the PDF:

Droga5 Agency of Year Creativity Magazine Dec 07 .pdf

Other Agency of the Year titles awarded so far: Fallon got the nod in the UK by Campaign magazine, while Marketing magazine chose AMVBBDO.


 LATEST NEWS    October 14, 2007 05:45 (Edited: October 13, 2007 19:45) Star Aussie expat creative Leo Premutico (top left) and star South African expat creative Jan Jacobs (top right) have departed Saatchi & Saatchi, New York, where they were joint executive creative directors under chief creative officer Tony Granger. The pair helped Saatchi NYC win the Cannes Agency of the Year title this year, and the No 3 spot last year.
Where they are off to next is a mystery, although one presumes it's to start their own shop. One source said it would be backed by Saatchi & Saatchi parent Publicis Groupe.
When contacted by BestAds, Premutico could not reveal their future plans as they were still contracted to Saatchi's until the end of October.
Interestingly, Jan Jacobs formerly partnered David Nobay, when the two were Creative Directors at Bozell NY under Tony Granger. Nobay, who has just left the ECD gig at Saatchi & Saatchi Australia, has not revealed his next move, although many suspect he will announce a partnership with Aussie expat David Droga's DROGA5 later in the week. (Nobby is pictured
below left with Dave Droga). If Jacobs and Premutico are
connected to the ever expanding Droga family, it would certainly
make for the beginnings of a very powerful creative network.


 LATEST NEWS   SPAIN    September 24, 2007 05:32 (Edited: September 23, 2007 19:32)

The outside comes indoors in this surreal spot for Orange via agency Vitruvio Leo Burnett, Madrid.



 LATEST NEWS   UK    August 30, 2007 15:33 (Edited: August 30, 2007 05:33)

Partizan, London director Numero 6 has taken the internet by storm with a series of film clips posted on YouTube that appear to show alien spacecraft flying across the skies of Haiti, the Dominican Republic and Brooklyn.
Posted under a pseudonym on August 9th, the videos were quickly picked up by the ravenously curious online UFO crowd. Within two weeks they have clocked up well over three million hits.
Debate raged online as to whether or not the clips were genuine. Some sceptics decided the footage was so slick it must be viral marketing for various forthcoming films or video games. The clips appeared on CNN and Fox News, with a presenter on Fox News proclaiming "It looks real and I think this is proof positive that there are other life forms out there and they are coming after us!"
Then last week the LA Times stepped in to investigate the story, and were the only press to track down the true source of the clips, David Nicolas, also known as Partizanâs Numero 6.
"With all the cries of fraud and opportunism, even the most steadfast doubters couldn't find anything in the footage that was obviously bogus," wrote LA Times journalist David Sarno. "More than a few observers in either camp called them 'the best UFO videos ever'. "
Numero 6 is known for its work for Coca-Cola, Ikea and the Super Furry Animals, among other clients. David made the UFO films as research for his next project, a feature film based on a true story about the biggest UFO hoax in American history. The film is still in pre-production and is to be produced by Partizan Films.

For more info call Jordan McGarry at Partizan on +44 20 7851 0227 or email:


 LATEST NEWS   UK    August 29, 2007 05:29 (Edited: August 28, 2007 19:29)
The funeral service for Academy Films director Tim Royes, who was fatally struck by a vehicle while vacationing in New York City early last week, will be held at 1pm, this Friday 31st August at Golders Green Crematorium in London.
The Chapel of rest, Kenyons on Westbourne Grove, will be available
for visiting on Wednesday 29th from noon til 4pm and on Thursday 30th from 10am to 4pm. Please call Kenyons on 0207 313 6920 before arrival.
Flowers to Kenyons, 83 Westbourne Grove, London, W2 4UL.
Following the funeral service there will be an Afternoon/Evening of Remembrance. The venue is yet to be confirmed and all details will be listed on All Tim's friends are welcome at both and his family hope to see as many of Tim's friends as possible on Friday.
If you haven't done so already, you can log onto Tim's website to donate to one of his favourite charities, should you wish to. You can also read and share some of the amazing messages that have been sent by friends and upload and look at pictures of great times shared with Tim. Tim's family really hope to see as many of his friends at his service on Friday.


 LATEST NEWS   USA    August 28, 2007 08:12 (Edited: August 27, 2007 22:12)
A cheeky Elle Macpherson Intimates campaign
has broken online and is causing a stir worldwide,
created by The Glue Society out of,
New York for The Names Agency, Sydney.
View the series of seven viral spots here:



 LATEST NEWS   USA    August 25, 2007 22:11 (Edited: August 25, 2007 12:11)
Unveiled at a spectacular online global premiere event in virtual world Second Life, “Happiness Factory – The Movie” portrays the adventures of a factory worker as he embarks on a quest to replenish the Coke, putting the happiness back in the “Happiness Factory”.
Watching the three and a half minute film at the exclusive gala event was an international crowd of nearly 100 glamorous avatars dressed in red carpet fashions, including singing sensation Avril Lavigne and reporters from more than 16 countries worldwide.
“Happiness Factory – The Movie” was produced by Wieden+Kennedy Amsterdam using “state-of-the-art” animation techniques and a team of over 50 3-D animators from the PSYOP. agency.



 LATEST NEWS   AUSTRALIA    August 24, 2007 09:00 (Edited: August 23, 2007 23:00)
MTV Networks Australia has launched the full 10 minute film of Snoop Dogg's quest to become an Australian citizen. The film is part of the integrated 'Welcome Snoop' brand campaign which includes print, poster, web, mobile and event channels among others. According to the agency, the campaign has attracted massive downloads from the web already and the on-line petition for Snoop to obtain citizenship is growing fast. The web component is divided between a dedicated mtv site at and as part of a joint mtv and myspace promotion at

Client: MTV Networks Australia.
Agency: Lowe Hunt, Sydney
Creative Director: Dejan Rasic.
Creative Team: Dejan Rasic, Rebecca Carrasco & Howard Collinge.
Talent Liaison: India Bent, Happy Bash Communication
Head of Production: Darren Bailey.
Website: Liquid Protocol.
Senior Producers: Charna Henry & Lisa Cordukes.
Editors: Peter Whitmore, Kris Rees.
Production Company: Plaza Films.
Director: Paul Middleditch.
Producer: Peter Masterton.
Photographer: Andreas Smetana.
Retouching: Electric Art.
Sound: Sound Reservoir.
MTV Creative Director: Vanessa Zuppicich.
MTV Marketing Team: Colin Blake & Sam Coombes.
MTV Managing Director: Dave Sibley.
MTV Communications & Publicity Manager: Laura Vozzo.
Deep Fried Chicken Wings: Uncle Rio



 LATEST NEWS   SOUTH AFRICA    August 24, 2007 03:49 (Edited: August 23, 2007 17:49)
The portrait used for the print ad is made up out of 8400 M&M's that were carefully arranged by hand. It visually depicts the beauty of unification and pays tribute to the man who made it possible.
"This is the kinda stuff that keeps us going," says the creative team.




 LATEST NEWS   NEW ZEALAND    August 23, 2007 22:52 (Edited: August 23, 2007 12:52) Bags.jpg
Mailbox drop of rubbish bags to 36, 000 households. Looks like money bags with the lline 'More money than you know what to do with' on the back. A purchase reminder for Lotto Powerball on Saturday
(Currently featuring as "best interactive" on bestads)


If you're a creative, this is WELL WORTH A LOOK!

 LATEST NEWS   AUSTRALIA    August 08, 2007 23:02 (Edited: August 08, 2007 13:02)

This just came in from & it looks like a very interesting idea! It takes advantage of the user content phenomena, but with decent content drawn from YOU good people out there. So ... read on:

SuperVirals now live!

Get rewarded for your ideas at

SuperVirals is a new website where top brands throw down the gauntlet for you to create cut-through content.

It's where great ideas see the light of day. No approval committees. No research groups. No crazy deadlines. Just simple one-sentence briefs ...

Upload your video, image or audio ideas and, as they get shared across the web, the SuperVirals scoring system decides the winner.

Currently up for grabs is AUD $3,000 in cash and over AUD $6,000 of cool mambo gear, shipped to wherever you are in the world. An aerobatics flight and a skydiving trip are also yours to be won.

Check out now.

Here's a couple of examples. Also, well worth a look:

Click here to view Plane Crash Investigation

Click here to view Graphiti Artist

Independent Selmore hires Head of New Business from 180

 LATEST NEWS    July 17, 2007 06:59 (Edited: July 16, 2007 20:59)
Independent Selmore hires Head of New Business from 180

Amsterdam, 16 July 2007 - Today independent creative agency Selmore in Amsterdam announces the hire of Rachel Booth who will be heading and developing the agency's international new business department in the role of New Business Director.

Rachel Booth, from the UK, comes from illustrious agency 180 Amsterdam where she ran the international new business department for more than 4 years. Rachel was responsible for all of 180's new business and marketing efforts and also worked closely with the management on many global pitches.

Rachel Booth: "I've heard nothing but brilliant things about Selmore, and as the agency grows and becomes more international it's a really exciting time to join. I am very much looking forward to helping them in their mission". Rachel adds: "Not to say that it wasn't a hard decision to leave 180, who are also in a terrific period of growth, I was lucky to be a part of that."

"We are very pleased to have Rachel on board" says Bas Korsten, Selmore's Creative Director and co-founder "This senior hire underlines Selmore's international ambitions. The experience Rachel brings is of incredible value to our agency. On top of that, she's a genuinely nice person."


Selmore Amsterdam is a fully independent, single-location, creative agency founded by 4 renowned Dutch creatives and a creative planner/MD in January 2005. The agency overlooks the city of Amsterdam from the 9th floor of the famous Amsterdam Post CS building. Today, Selmore's client roster includes: Coca-Cola Netherlands, Jumbo Supermarkets, Skoda, Unilever (Conimex Oriental Meal Solutions), Thomas Cook Travel, Vrij Uit holidays, Neckermann, Hachette Filipacchi Media, Fortis ASR Insurance, Sky Radio, Viva Magazine, Volkskrant (National newspaper), (Jobsite), MTV Networks Germany.


 LATEST NEWS   USA    March 21, 2007 19:58 (Edited: March 21, 2007 08:58)
COMPANY has opened an LA office, helmed by Owner/Executive Producer Robin Benson (formerly of Villains). COMPANY's roster of directors includes Philippe Andre, The Coen Bros, Fred Goss, Sara Marandi, David McNally, Jeff Thomas and Harald Zwart. COMPANY's website:

CP+B's new Burger King work

 LATEST NEWS   USA    March 19, 2007 14:18 (Edited: March 19, 2007 03:18)

The Rut Cracker Suite ... from MJZ & CP+B.

Click here to view this spot


 LATEST NEWS   CANADA    March 09, 2007 02:16 (Edited: March 08, 2007 15:16)

(TORONTO, March 6, 2007) ihaveanidea, Advertisingâs Intellectual Archive, announces adblogs, the world's first ever blogging community for advertising professionals. ihaveanidea aims for adblogs to become the new epicenter of ad industry opinion.

In support of ihaveanideaâs mission to globally promote the advertising industry, the unique project today launches the adblogs hosting service free of charge until 2008. Adbloggers can upgrade to have adblogs Plus features for $49.95 a year at anytime without any obligation.

ihaveanideaâs adblogs offers industry professionals a rich set of features for publishing, updating, and sharing information on the Web via the popular website The unique features, designed specifically for advertising professionals, are easy to use and offer advance features such as mobile blogging (moblogging), portfolio showcase, video streaming, RSS, podcasting and more.

"We're giving the advertising community the keys and the power to be heard, to get their ideas seen, to have their portfolios viewed and more. Since day one, ihaveanidea was designed to serve the industry as a living and breathing online brain where the industry itself feeds and consumes its own knowledge in a perpetual cycle. Adblogs is another tool by which the industry will continue to do that.â says Ignacio Oreamuno, President of ihaveanidea. âRight now there are only a handful of good blogs written by industry professionals. The ratio of bloggers sharing knowledge and the actual amount of know-how and people in the business of advertising is not balanced. We intend to change that."

ihaveanidea has a dedicated audience that comes back again and again to to consume and share topical industry content and opinions. Now, regardless of your industry rank, over 360,000 unique visitors to the ihaveanidea Web site will be able to see your posts. Adblogs is the best way to build a professional presence with ihaveanideaâs audience â the worldâs advertising industry.

ihaveanidea Adblogs connects professionals in advertising with the people who matter in the industry in various ways: to find a new job or to write about the one you have, to broadcast news or to share your individual passion to the world of advertising, to engage with your clients or to find new ones. ihaveanideaâs adblogs are easy to start and maintain. In minutes, with ihaveanideaâs adblogs service, it is easy to have a great-looking, up-to-date, search-engine friendly, high traffic, presence on the web.

GoaFest 2007 awards

 LATEST NEWS   INDIA    February 12, 2007 13:54 (Edited: February 12, 2007 02:54) farty.jpg

As part of the lead up to GoaFest 2007 awards (India), Leo Burnett Mumbai has created a series of spots. Here's a couple ....

Click here to view arty farty ideas

Click here to view Viral Ideas

more info at

France is leading the world this week!

 LATEST NEWS    November 22, 2006 07:25 (Edited: November 21, 2006 20:25)

This week, France has 3 of the 6 PRINT ads featured on the main print page, and 2 of the 6 main TV spots!!

Latest print page here

Latest TV page here


 LATEST NEWS   EUROPE    November 02, 2006 23:00 (Edited: November 02, 2006 12:00)

Amsterdam, 30 October 2006

Today international creative consultancy Sukoi Amsterdam announced it opened its doors along the Vondel Park in Amsterdam.

The new company is a consultancy for the international creative industry and offers a decade of experience in creative management, recruiting international top advertising and design talent, global creative PR and award show management. Girls.jpg
Sukoi Amsterdam was founded by Suzanna Koppedraayer who spent 10 years working with renowned independent creative agencies Wieden+Kennedy Amsterdam, 180 Amsterdam and Modernista! Boston. For the latter she recently set up Modernista!’s European Office in Amsterdam.

In August Novi van Baak joined Sukoi after 3 years with 180 Amsterdam. Prior to 180, Novi worked in a marketing communications role at Sony’s European Head Quarters for more than 4 years.

Suzanna Koppedraayer says: “In an industry that is constantly evolving, Sukoi offers to be a partner to creative companies and talent with an ambition to compete internationally; with people who understand the benefits of mixing cultures, backgrounds and creative disciplines. Besides, I truly believe that recruitment and public relations should be an integral part of a company’s growth philosophy. These two disciplines go hand-in-hand with new biz and with where a company wants to be in 5 years. That is why we believe in offering a combination of these services.”

"Make a big noise"

 LATEST NEWS    October 27, 2006 04:58 (Edited: October 26, 2006 18:58)

Just to prove that we don't think ourselves as journalists, here's a cut n paste from a PR release. But an interesting one.

‘The Rumpus Room, the new creative division of production company The Sweet Shop has in partnership with YoungGuns launched a global competition in support of Oxfam International’s Make Trade Fair Cause.

Called Make a Big Noise for Make Trade Fair, the competition calls for anyone in the world under the age of 30 to dream up a non-traditional campaign. The winning entrant will have their idea brought to life and distributed across new media channels globally in 2007.

Make Trade Fair is a campaign by Oxfam International and its 13 affiliates, calling on governments, institutions, and multinational companies to change the rules so that trade can become part of the solution to poverty, not part of the problem. The competition is about creating an idea outside the constraints of traditional media – be it through live events, virals, websites, consumer-generated content, podcasts anything that will make the most impact to the cause.

The competition and campaign was conceived by The Rumpus Room. “We’re really looking for the kind of idea that can spark a phenomenon”, said The Sweet Shop’s Managing Director, Paul Prince. “That’s what it’s about: bringing a great idea to life for a worthy and relevant cause in the biggest way we can”.

Entries will be judged by over 60 of the world's leading creative heavyweights (it's an impressive list!. bestads) in communication advertising, and new media fields This elite jury - with members from South America, South Africa, the UK and Europe, Asia, the Middle East, Australia, New Zealand and North America – will bring a truly international perspective to the judging process.

To enquire about adding your entry, ideas or support to the competition and campaign, just visit the competition site at:

Plea from a porcine thesbian

 LATEST NEWS   CANADA    October 18, 2006 12:36 (Edited: October 18, 2006 02:36)


My name is Red.

I'm a pig.

Recently I had a supporting role in a television commercial for a major international cellular telephone provider. The commercial was directed by the Perlorian Brothers and written by Mother NY.

Everyone was very nice to me, and I think I did a pretty decent job for my first time on set, but I've since learned that I'm scheduled to be slaughtered in a week. This is not good for an actor's career. I knew it was a non-union job and the residuals weren't anything to get excited about, but I wasn't expecting to be hung by my foot and have my throat slit.

Fortunately, my new friends at Reginald Pike, Toronto, Biscuit, L.A., Virgin and Mother are working to find me a new home at a petting zoo (despite all this, I love humans). You can help me too by getting a limited edition t-shirt with my picture on it at

They're only $20 and proceeds go to my care and feeding.

Please help.

(BTW ... this space is NOT paid for. bestads)

Why do traditional advertising when you can build a spa.

 LATEST NEWS   CANADA    September 12, 2006 14:59 (Edited: September 12, 2006 04:59)

Sharpe Blackmore Euro RSCG has built & launched the Evian Purity Spa in Toronto's Yorkville — but it's only open for one month, until September 30th, and the treatments are free.

Why do traditional advertising when you can build a spa.

What's interesting about this project is that it was designed and built by an advertising agency — Sharpe Blackmore Euro RSCG, Toronto.

Sharpe Blackmore says they didn't build a spa, they built a brand. The spa is simply a non-traditional creative idea that helped solve the client's business challenges. It's becoming increasingly difficult to cut through the clutter with traditional print, outdoor and television. Like any great idea, the spa was different, unique, and represented the Evian brand better than any print ad ever could.

But how does an agency suddenly become an expert in construction? They didn't. An agency doesn't actually produce a TV spot, either. There aren't teams of directors, editors, and animators on the agency payroll. The agency simply creates an idea, sources the best professionals to help them execute the idea and protects the creative integrity through the process. That's what Sharpe Blackmore Euro RSCG did with the spa, they developed the idea, brought in talented people who could execute it and managed the process to ensure that the original idea was protected.

View the creation/construction of the spa here
View the spa launch party here:
Pictures of the launch are here:

Evian Purity Spa Toronto Credits:
Agency: Sharpe Blackmore Euro RSCG
Creative Director: Paul McClimond
Art Direction: Paul McClimond, Stacey Hill
Copy Writer: Brent Turnbull
Studio Production: Ian Galloway
Senior Account Director: Etelka Gavaller
Account Director: Elizabeth McGroarty
Account Executive: Leslie Uy
Design and Construction: Holman Exhibits Ltd.

St Lukes founding director joins W+K Amsterdam

 LATEST NEWS   EUROPE    September 07, 2006 11:15 (Edited: September 07, 2006 01:15)

St Lukes founding director joins Wieden+Kennedy Amsterdam

06 September 2006, Amsterdam - Neil Thomson, a founding director of St Lukes, has been hired to the management team of Wieden+Kennedy Amsterdam as Finance and Operations Director.

Neil Thomson takes on the mantel from long-standing Wieden+Kennedy staffer Ted Nelson, who has moved to the US to become Financial Director of the Portland office.

In his role since 1995 as Chief Operating Officer at St Lukes Group, Neil Thomson was a member of the Executive Board with responsibility for all aspects of finance and infrastructure. Most recently, Thomson negotiated the buy-out from Chiat Day and devised St Lukes’ innovative share scheme. St Lukes itself was a leader in introducing transparency, brand rooms and new work processes to the sector in the UK; for the first five years of the agency it was known as the best regarded agency in the UK.

Wieden+Kennedy Amsterdam’s managing director, Tim O’Kennedy, says: “Ted Nelson’s shoes are hard to fill but in Neil we’ve found a perfect fit. His track record is impressive, second to none. If his achievements at St Lukes are anything to go by, we’re in for some outstanding times together.”

Neil Thomson says of his move to Wieden+Kennedy Amsterdam: “It isn’t easy to leave an agency of the calibre of St Lukes. But if I’m going to move on, where better than to a creative power-house like Wieden+Kennedy Amsterdam? I’m looking forward to getting my teeth into the management role and playing my part in helping build some of the most innovative brands in the world.”

JWT WORLDWIDE partners Ad website

 LATEST NEWS   USA    June 15, 2006 04:14 (Edited: June 14, 2006 18:14)
A NEW MODEL FOR ONLINE SOCIAL ADVERTISING (although why they didn't choose bestads is a mystery ... we're available for partnering / dating / one night stands.)

NEW YORK – June 14 2006 – JWT Worldwide, the largest advertising agency in the United States, and, one of the fastest growing Web sites, today announced an exclusive partnership to create a first-of-its-kind social advertising model for commercials powered by a blogging platform.

From Saturday, June 17 – Saturday, June 24, JWT and will partner to present creative video ads designed to be easily forwarded via email, IM or external links. JWT will be the front page advertiser on for this week-long campaign which will feature eight television spots from around the world created by the agency. The commercials—which include Ford, JetBlue, HSBC, Levi’s, The Partnership for a Drug Free America, Scruffs, and Billy Collins—will cycle throughout the week on the Web site’s homepage and daily email, and will lead to a special page allowing all videos to be viewed in one place. Each commercial was jointly chosen by JWT and based on its quality and potential to be forwarded on a viral level.

“JWT is incredibly proud of these commercials and through this new model we are making a significant investment in our interactive strategy,” said Bob Jeffrey, JWT Worldwide Chairman and CEO. “We chose to partner with because of their hugely influential audience and devoted readership. Together we hope to further blur the lines between traditional advertising and new media.”

The partnership marks an evolution in the way ads can be shared, accessed, experienced and complement existing content. Each link will stay active long after the commercial is taken down resulting in life beyond the paid media buy and wider overall audience.

“Since the Internet gives consumers choice, we know people will only watch a video that is worth their attention and will only share content with a friend if it is truly entertaining,” said Sarah Bernard, General Manager. “This changes how metrics are measured because in addition to looking at impressions; we can now look at what is shared and what is linked, and learn which ads work and which don’t. We think that this model of social advertising can show that commercials and content can exist together and compliment each other in the same space."

For the partnership, a custom video player was designed by using the “vidavee” technology platform. The full series of JWT commercials can be found on starting Saturday, June 17.

independent Modernista! opens creative agency in Amsterdam

 LATEST NEWS   EUROPE    May 26, 2006 11:53 (Edited: May 26, 2006 01:53)
Boston, 23 May 2006

Modernista! in Amsterdam

Independent Boston based Modernista! announces it has opened a European creative agency in Amsterdam, The Netherlands.

M! has set up a European office to service their long-term client General Motors’ HUMMER brand across Europe and the Middle East. Modernista! is working with GM in establishing the best solution to their overall needs but M! has hopes to grow with additional clients in due course.

Gary Koepke and Lance Jensen, Modernista!’s founding partners and Executive Creative Directors, confirmed they have appointed British national Nick Simmonds as Managing Director of the Amsterdam office.

Simmonds comes from Wieden + Kennedy Amsterdam where he worked for 9 years, latterly as Head of Client Services, managing account teams on pan-European and global clients including Coca Cola, Microsoft, Nike, Vodafone, Siemens Mobile Devices, Audi, etc. Prior to moving to Amsterdam Nick worked in London with Publicis as a Group Account Director.

Gary Koepke and Lance Jensen are in the process of hiring an Executive Creative Director for the Amsterdam office and until that time will be personally involved in all creative aspects of the European start-up.

Modernista! Boston management says: ‘This is a very exciting and carefully thought out step for Modernista! It will enable us to better service brands with aspirations beyond the US market-place, such as HUMMER. M! Amsterdam will be run by experienced people who understand both the diversity of European cultures but also know the shared values across this continent.’

Modernista! was founded in Boston, MA, USA in September 2000 by creatives Gary Koepke and Lance Jensen. Today the Boston agency counts 120 employees from more than 15 different countries. M!’s client roster includes HUMMER, Cadillac, Budweiser, Napster, TIAA-Cref, Stop Handgun Violence and Rockport. Modernista! is fiercely independent.

contact: Suzanna Koppedraayer,
To view some Modernista! work click ....

Glue Society's new work.

 LATEST NEWS   AUSTRALIA    March 30, 2006 00:01 (Edited: April 12, 2006 09:52)

For Arthritis Week this year (Sunday April 2 - 9) Arthritis Australia has opted to avoid the traditional approach to Community Service Announcements that use celebrities or other sympathy grabbing conventions in favour of a decidedly more frightening approach.

Says Ainslie Cahill, CEO of Arthritis Australia:
“The objective of our campaign this year is to snap people out of inaction - and encourage people who have arthritis to optimize their general wellbeing and health into the future – by seeing their doctor and contacting us for information and advice.”

To achieve this aim, they approached The Glue Society for a creative solution which would, like much of their work, create immediate public notoriety and attention.

Rather unexpectedly, they discovered that Jonathan Kneebone, founder of The Glue Society, was himself hospitalised with rheumatoid arthritis for a year at the age of five – and as a result it became a particularly pertinent project for both him and the other writers and directors on the project from Glue Society, Matt Devine and Luke Crethar.

Jonathan Kneebone says: “Arthritis can be profound in its impact on many people young and old. I have seen how it debilitates and slowly destroys someone’s liveliness. And because of my own experiences as a child with this disease, this project took on a particularly personal edge.

We were able to use my own insights to create what we feel is one of the most provocative commercials we’ve ever written or directed. But we have done this in the knowledge that it is being provocative for all the right reasons. Our creative idea is very much in tune with the way arthritis affects people.”

The actual content of the commercial is being kept under wraps in order that it has a very real impact when people do see it on air. But suffice to say, it is designed to scare people into action – and shows a typically ambivalent middle aged man being forced to consider the impact arthritis is having on his – and his partner’s - life.

“In order to pull off what was a very ambitious idea required a production team of the highest quality – and we were thrilled that so many wonderfully talented people agreed to donate much of their time to this particular project. As a result I feel it is one of our most compelling and effective pieces of work to date.” Kneebone added.

Aussie Maccas ad to go global

 LATEST NEWS   AUSTRALIA    November 17, 2005 18:25 (Edited: November 17, 2005 07:25)
Aussie Maccas ad to go global

SYDNEY: One of Leo Burnett’s first campaigns for McDonald’s this year has been picked up by the Golden Arches HQ to air around the world.

McDonald’s headquarters in Chicago has signed on for the rights to the Leo Burnett-created cheeseburger "Simple" campaign. The deal means the ad could now air anywhere in the world.

The campaign - which presented life as a complex problem and a cheeseburger as a simple pleasure - was also crowned Best TVC at this year’s McDonald’s Global Creative Excellence Awards.

Creatives on the campaign were Leo Burnett’s Tim Bishop and Dave Smith.

The work first launched in Australia in March 2005, and was the first of a series of Leo Burnett campaigns for the core McDonald's menu.

Leo Burnett began on the McDonald’s account only late last year, through a one-off project on the McDonald’s crew campaign, ending a long stranglehold on the account by DDB. Since then, the Sydney agency has rolled out campaigns for the core menu, for Deli Choices, and for branding, including its "Inner Child" campaign.

More Leo Burnett projects for McDonald's are said to be in the pipeline.

Story supplied by Australian Creative Magazine.

Grr ... more news from Nexus

 LATEST NEWS   USA    November 14, 2005 18:45 (Edited: November 14, 2005 07:45)

The recently published Gunn Report 2005 which combines the winners’ lists from all of the world’s most important advertising award contests thus to establish the annual, worldwide “league tables” for the advertising industry, has awarded the Nexus Productions commercial, Honda ‘Grrr’, the most awarded commercial in the world for 2005.

Honda “Grrr”, the tour de force from advertising agency Wieden+Kennedy, London and Nexus Productions, London – directors: Adam Foulkes and Alan Smith, was a contender and winner for the Cannes Grand Prix (or equivalent) just about everywhere it was entered – Epica (first of all), then British Television, Andys, Clios, One Show, Cannes and Sharks to name but seven.

No commercial in the 7-year-history of The Gunn Report has won by such an overwhelming margin. And no commercial since Apple “1984” in 1984, has been such an odds-on favourite to take the Cannes Grand Prix – as well as that being virtually everyone’s wish. This commercial goes direct (it doesn’t have to pass “Go”) to The Gunn Report’s reel of “The 100 Best Commercials of All-Time”.

Nexus Productions was also honoured with becoming the 3rd most awarded production company in the world and its directors, Adam Foulkes and Alan Smith, were the joint 2nd most awarded directors in the world.

Nexus Productions are currently in the process of submitting this feat in to the Guinness Book of Records.

From the NY Art director's club

 LATEST NEWS   USA    November 14, 2005 18:23 (Edited: November 14, 2005 07:23)
CALL FOR POSTERS - DEADLINE: November 20, 2005

The Climate Action Network of Canada invites you to create posters with the following message: Time is running out, Climate Action Now! Or choose your own words, appropriate to your design. the visual message should be about the necessity for international agreement to implement reductions in greenhouse emissions as agreed upon in the Kyoto Protocol and to continue them after 2012. These ideas can tie into any aspect of global warming, conservation, or non fossil fuel energy use.

Your singular ability to visualize concepts could influence decisions that will decide the future of this planet. These decisions will be made at the First Meeting of the Parties of the Kyoto Protocol, under the aegis of the United Nations Framework Convention on Climate Change, which will convene Nov 28 through Dec 9 in Montreal.

Most of the world's leaders will be there in large numbers. They will try to work out the details of implementation of the Kyoto Protocols on the reduction of greenhouse gases across the globe. All posters submitted will be placed on a web site as an international virtual exhibition on the Canadian National Climate Action Network site at Environmental organizations and individuals, including the 750,000 member Sierra Club will be informed of it.

From this exhibition, posters will be selected for physical exhibition in Montreal in an area where delegates and others will congregate, probably the Palais de Congres. The Climate Action Network will print some of this same art work in a 8 1/2 by 11 size for leaflets and posting in Montreal.

Many organizations will be holding satellite demonstrations in cities and towns through out the U. S. Your posters will be available to them through this web site. From it they can print for either leaflets or for making enlargements and creating their own exhibition, or both.

Artwork should be 8 1/2" x 11" and submitted by email in tiff format, 300 dpi to: Andrew Dumbrille RSVP: Please send advanced email if you plan to submit a poster to facilitate planning. Note: Please do not email larger files at this time. Posters selected for enlargement and exhibition will be requested on disk.

For global warming facts and alternative energies visit

Reginald Pike Launches Reginaldo

 LATEST NEWS   EUROPE    November 02, 2005 03:10 (Edited: November 01, 2005 16:10)

Pikers aim for world domination

Reginald Pike has launched REGINALDO an affiliate company in the US to represent new comedy directors Lena Beug and Brian Lee Hughes.

Lena Beug, winner of the International New Director Award at 2005 Shark Awards comes from MTV, where she worked as a Senior Art Director and also directed the iconic Intro Guy and Mean Girl.

Former Senior Art Director at TBWA Chiat/Day SF, Brian Lee Hughes has been directing spots for the last eight months - including youth-orientated projects for Coca Cola, Pepsi, Burger King and Energizer.

News from Krishna Smiles, South Africa.

 LATEST NEWS   UK    October 31, 2005 22:19 (Edited: October 31, 2005 11:19)

Currently flighting on TV stations across the country is MTN’s latest summer campaign. The commercial’s fresh and engaging execution manages to stand out in the competitive and congested cell phone market. The concept that includes police busting up a party at an old age home, to dive-bombing grannies, was conceptualized by Creative Director Clinton Bridgeford and his team at Y&R Gitam.

In a four way pitch against some of the country’s leading directors and production companies, Bridgeford and his team chose Mukunda from production company Krishna Smiles-Flowers Bloom to direct the spot.

‘When choosing a director for a board, there are certain times that you opt for a performance director or need a director with a great eye or someone that knows how to tell a story. With Mukunda we knew we would get all of the above and as on the number of occasions we’ve worked together before, he again delivered with unbridled commitment on a job we are all very proud of.’ said Bridgeford.

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