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Top 6 this week
Interactive
Jameel Motorsport / Esports World Cup: Riyadh Boulevard DriftTop 6 this week
A first-of-its-kind stunt has blured the line between motorsports and gaming, right in the heart of Riyadh. Before the world’s biggest gaming event takes over the city, Jameel Motorsport snuck in first, with two Toyota Supras and a wild idea: drift where no car had ever been allowed before. The Riyadh Boulevard, home to the Esports World Cup (EWC), is a no-car zone by design. But with the 2025 edition just around the corner, Jameel Motorsport, EWC’s strategic and founding partner, saw an opportunity to merge its motorsports DNA with its growing support for the competitive gaming ecosystem. The result? A film that brings the chaos and energy of gaming to life through the language of speed, precision, and tire smoke. Styled like a video game, from the loading screen to the car selects, the film shows the two Toyota Supras drifting through the closed boulevard after hours, turning an empty venue into the ultimate competitive playground.
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