Sony PIIQ: Color meets street

Piiq is Sony's newly-created brand of headphones. These aren't your father's basic black-and-grey headphones. Piiq is all about street-style, fresh creativity and aggressively-bold colors. These brand ideals are best embodied by the headphones themselves. Rather than showboat with a bunch of irrelevant hype, digital agency Odopod decided to let the product speak for itself in a nakedly authentic way with a color forward, what-you-see-is-what-you-get interactive video showcase. The end result is a decidedly fresh take on a retail experience, with people getting different video views and close-ups of all the headphones in the line. Add a super-catchy track by MGMT and it makes for one color-packed delight.