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Top 6: April 13th 2016
Interactive

Bupa Health Assessments: How is your body performing?

Top 6: April 13th 2016
How is your body performing?

If your body were a band, how would it perform? Would your heart beat out of time or your lungs be booed off stage?

To make twenty to thirty somethings – an age group who consider themselves bulletproof – think more about their health, Bupa have created an interactive music video starring iconic indie band The Futureheads.

Each band member represents a different part of your body: the drummer the heart, the vocalist the lungs, the bass the bones and the guitarist the liver, as they perform their hit 'The Heartbeat Song'.

By answering four questions on your lifestyle, the band’s performance can get better or much, much worse. Your personalized video can feature collapsing drum kits, a wheezing old man and even a guitarist playing a dog.

Check out the experience and find out how your body is performing here http://www.bupa.co.uk/health-information/bodyasaband
Credits Other credits

Creative Technology: Dino Burbidge

Agency Producers : Stefanie Forbes, Christophe Taddei

Account Handling : Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner

Planning : Elisa Edmonds and Hayley Pardoe

Media Agency : MEC

Content outreach : LBI

Production Company : Agile

Interactive Company: Brainient

Director: Rob Brandon

Animator: Ben Beckett

Producer : Amber Millington

Co-Producer: Emma Britton

Post-Production Company: Agile

Head of Post-Production: Martin Fickling

Colourist : Amy Beton

Editor : River Stas

Audio: David McEwan for Tin Drum

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